Instead of sending standard marketing content on a holiday, tailor your messaging to the audience's current experience. A subject line like "The barbecue is boring..." acknowledges their situation in a relatable way, which can dramatically improve performance and cut through the noise.

Conventional wisdom says to pause sales outreach in late December. However, many prospects remain highly responsive as they look for distractions from family events. The decrease in overall business noise can also make your message stand out more easily.

Do not pause marketing for holidays. A slightly lower open rate (e.g., 40% vs. 50%) is still a win, reaching an audience that often has more free time. Maintaining a consistent cadence builds audience habits, and you can always re-engage non-openers later.

Audiences are overwhelmed in the first two weeks of January, leading to low engagement. Do not abandon new campaigns based on this data. Performance often rebounds significantly in the latter half of the month, with email click-through rates jumping by as much as 30%.

A business with seasonal demand can create a full-year content calendar by framing campaigns around the lead-up to, the peak of, and the aftermath of their busy season. This pre, during, and post messaging cycle creates continuous relevance and multiple touchpoints for customers.

Creators often fear posting too often will annoy their followers. In reality, audiences see thousands of posts daily and forget most. Frequent posting on your core topic is necessary to imprint your message and build recognition, similar to how ads require over 20 views to be remembered.

Instead of generic holiday greetings, create content that acknowledges what your audience is likely doing. An email with a subject line like "The barbecue is boring" connects with people's actual experience, making them more likely to open and engage because it feels relevant and timely.

The 10-day period from January 20-30 is a prime time for email campaigns. Professionals are past the holiday slump and newly motivated for the year, making them highly receptive to demo requests, content downloads, and purchases before the next holiday marketing cycle begins.

Contrary to the belief that holiday themes are unprofessional for B2B, incorporating playful, Halloween-related subject lines like "Don't ghost your leads" can boost email open rates by over 15%. This tactic is most effective when used in the 10 days leading up to the holiday.