Instead of sending standard marketing content on a holiday, tailor your messaging to the audience's current experience. A subject line like "The barbecue is boring..." acknowledges their situation in a relatable way, which can dramatically improve performance and cut through the noise.
During holidays, email campaigns generate numerous out-of-office replies which often contain alternate contacts. Use an AI tool to extract these new email addresses to enrich your CRM for sales or to build new, highly-relevant retargeting and remarketing audiences.
Do not pause marketing for holidays. A slightly lower open rate (e.g., 40% vs. 50%) is still a win, reaching an audience that often has more free time. Maintaining a consistent cadence builds audience habits, and you can always re-engage non-openers later.
The LinkedIn feed's algorithm has shifted. Instead of a post's success being determined by engagement in the first hour, content can now gain significant traction 24 to 48 hours later as the platform serves it to new, relevant interest groups. This favors consistency over perfect timing.