The 10-day period from January 20-30 is a prime time for email campaigns. Professionals are past the holiday slump and newly motivated for the year, making them highly receptive to demo requests, content downloads, and purchases before the next holiday marketing cycle begins.
The "perfume talk" trend, where users layer multiple scents, has amassed billions of views on TikTok. This proves the platform's power to rapidly scale hyper-specific consumer communities, creating unexpected marketing opportunities for brands that can tap into these unconventional, high-engagement trends.
Google's Universal Commerce Protocol allows users to buy products or book demos directly in AI-powered search results. Marketing success is no longer about site clicks, but about influencing decisions and completing transactions within Google’s ecosystem, a fundamental change for all marketers.