The slow start to the year can make ambitious quarterly goals feel unattainable early on, hurting morale. Instead, set smaller, achievable monthly goals for January, February, and March. This approach builds momentum and keeps the team motivated.
Instead of creating entirely new content for January, find high-performing assets from the previous year and simply update the year in the title and body. This is a quick way to generate relevant, timely content that will perform well with minimal effort.
Audiences are overwhelmed in the first two weeks of January, leading to low engagement. Do not abandon new campaigns based on this data. Performance often rebounds significantly in the latter half of the month, with email click-through rates jumping by as much as 30%.
In the first two weeks of the year, your audience's attention span is extremely short as they catch up on work. Cater to this mindset by using shorter subject lines, concise body copy, and designs with plenty of white space in emails and social posts to improve consumption.