The modern online discourse around therapy has devolved from a tool for healing into a competitive sport of self-optimization. It uses buzzwords to reframe bad days as generational trauma and sells subscription-based "cures," ultimately making people weaker and more divided.
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When terms like "setting boundaries" escape the clinic and scale on social media, they lose their clinical meaning. This "therapy speak" becomes a cultural currency, used by those who suffer least to frame minor disagreements as trauma, weaponize emotional reactions, and promote a culture of fragility rather than genuine healing.
The narrative that personal problems require therapy pathologizes what are often systemic economic issues. You cannot "therapy your way out of material precarity." Structural solutions like higher wages, affordable housing, and a stronger social safety net are often more effective mental health policies than individual introspection.
The wellness industry markets well-being as a product or lifestyle to be purchased. Author Christine Platt argues true wellness is relational—defined by how your life feels and how you connect with yourself physically, mentally, emotionally, socially, and spiritually, rather than by external appearances or purchases.
A psychologist agrees with Scott Galloway's critique of the therapy industry, highlighting that structural issues like poverty are key drivers of mental distress, and that not all therapy is accessible or ethical. This counters the simplistic social media backlash against his views.
Social media's business model created a race for user attention. AI companions and therapists are creating a more dangerous "race for attachment." This incentivizes platforms to deepen intimacy and dependency, encouraging users to isolate themselves from real human relationships, with potentially tragic consequences.
