Financial results are a downstream outcome. The true upstream driver is a company's culture—its talent density, hiring practices, and incentive systems. A strong culture creates a reinforcing feedback loop that attracts talent, improves decisions, and fuels compounding for decades.

The firm's indefinite hold period changes behavior, just as one treats their own car versus a rental. This long-term ownership mindset incentivizes deep, fundamental investments in the business's people, systems, and culture, rather than just cosmetic improvements designed to maximize value for a quick sale.

Success for a year or even five is common; success for decades is rare and contains unique lessons. Prioritize durability above all else by studying and speaking with people who have maintained high performance over extremely long periods. This provides a filter for timeless, compoundable wisdom.

The most successful multi-generational family offices treat their operations with the same rigor as a formal business. This includes defined structures, clear missions, and motivating family members, rather than just passively managing wealth.

Top-performing, founder-led businesses often don't want to sell control. A non-control investment strategy allows access to this exclusive deal flow, tapping into the "founder alpha" from high skin-in-the-game leaders who consistently outperform hired CEOs.

Public companies, beholden to quarterly earnings, often behave like "psychopaths," optimizing for short-term metrics at the expense of customer relationships. In contrast, founder-led or family-owned firms can invest in long-term customer value, leading to more sustainable success.

The paradox of long-term planning is that focusing on sustainability and succession—building a company that doesn't need an exit—makes it far more valuable and appealing to potential buyers. Robust, self-sufficient companies built to last are inherently better investments.

Both companies leverage their independent ownership to make long-term, values-driven decisions that might be challenged by public market investors. This structure provides the freedom to prioritize purpose over immediate profit, such as restraining growth or making bold political statements.

Contrary to the belief that private ownership removes short-term pressure, Mars' CEO argues that long-term, generational goals are achieved by delivering strong short-term results. He uses the analogy of a marathon, which is ultimately won by running a series of sprints, highlighting that both time horizons are critical for sustainable business.