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  1. POWERS
  2. #397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses
#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS · Oct 28, 2025

CPC's Wiley details a unique 'buy to keep' strategy, focusing on one business a year and mastering 'Five Key Battles' for perpetual growth.

Airshare Found Pilot Availability, Not Planes, Was the True Driver of Customer Success

Fractional jet company Airshare realized customer turndowns were caused by complex crew scheduling, not a lack of airplanes. By identifying pilot availability as the true leading indicator of success and solving the root cause, they simultaneously improved customer satisfaction, asset utilization, and profitability.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago

Investment Bankers Are Healthy for a Deal, Preparing Sellers Emotionally

Contrary to the common buyer preference for proprietary deals, CPC views investment bankers as a healthy part of the M&A process. They believe an banker-led process helps sellers mentally and emotionally prepare for the significant decision of selling their business, ultimately leading to a smoother, more successful transaction.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago

Split Board Meetings by Theme to Separate Rearview and Windshield Thinking

CPC separates board meetings into two sessions: a virtual one for reviewing past results with functional leaders, and a subsequent in-person meeting for forward-looking strategy with the CEO. This structure prevents the common trap of getting bogged down in past performance when strategic, future-focused discussion is needed.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago

CPC's Investment Thesis Forgoes Financial Targets for "Five Key Battles"

The firm CPC focuses its portfolio companies on mastering five core areas: people, systems, execution, product leadership, and customer intimacy. They believe strong financial results are an inevitable byproduct of winning these battles, not the primary goal itself. This operational focus dictates their capital allocation.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago

Perpetual Hold Investors Create Wealth Via Cash Yield, Not Exit Multiples

For indefinite-hold companies, executive wealth is created through a stream of cash, not a future sale. Management earns equity over time in unlevered businesses, allowing them to receive meaningful cash distributions. This aligns incentives for long-term, sustainable profit growth rather than a quick flip.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago

Acquirers Should Ditch the 100-Day Plan to Build Post-Merger Trust

Instead of arriving with a rigid 100-day plan, CPC advises using the initial post-acquisition period to build trust. The management team is exhausted from the sale process. Forcing immediate, top-down changes is a mistake; the priority should be establishing vulnerability and mutual understanding for long-term success.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago

Deep Customer Intimacy Requires Obsessing Over "Journey Dropouts"

Profound market insights come from rigorously analyzing why potential customers fail to convert, not just studying happy ones. Tripling down to understand why a prospect "dropped out" of the sales journey provides a more complete picture of product gaps and value proposition weaknesses than focusing only on successful closes.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago

CPC's "Washed Rental Car" Philosophy Drives Long-Term Investment Decisions

The firm's indefinite hold period changes behavior, just as one treats their own car versus a rental. This long-term ownership mindset incentivizes deep, fundamental investments in the business's people, systems, and culture, rather than just cosmetic improvements designed to maximize value for a quick sale.

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses thumbnail

#397 - Wiley Curran - Co-Founder @ CPC - Building A Perpetual Holding Company Of Lower Middle Market Businesses

POWERS·5 months ago