SAS CMO Jen Kay Boss shared a key insight from Brené Brown: effective leaders must evolve from being a "Get Shit Done" person to a "GSSD" (Get Strategic Shit Done) person. This means ruthlessly prioritizing time and energy on high-impact initiatives that only they are uniquely equipped to handle.
A powerful piece of advice from Nvidia CEO Jensen Huang encourages a cycle of impact. First, find a way to work on the most crucial projects ("get on the critical path"). Once your involvement becomes a bottleneck, your next job is to enable others and remove yourself ("get off it") to tackle the next challenge.
Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.
A critical leadership lesson is to categorize challenges to prioritize energy effectively. Some issues are minor "skirmishes" to let go, some are "battles" worth pushing for, and a select few are "wars" that demand total commitment. This framework prevents burnout and ensures focus on what truly matters.
The most effective people are not those who shut down feelings to be productive. They are individuals who can maintain clarity and compassion, direction and depth. This new frontier of performance is about having a coherent, steady nervous system that can stay human under pressure, not just exercising brute-force control.
Reflecting on her growth, Tim Hortons' CMO identifies becoming more patient as her most significant evolution. For ambitious leaders, learning that not everything must be accomplished at once is a crucial shift that improves strategic focus and reduces organizational churn, even if some initiatives remain on the back burner.
A counterintuitive productivity hack for leaders is to consciously allow minor problems to go unsolved. Constantly trying to extinguish every "fire" leads to burnout and context switching. Explicitly giving a team permission to ignore certain issues reduces anxiety and improves focus on what is truly critical.
The perspective gained from parenting—understanding what is truly important versus what feels urgent—is a key driver for effective leadership. It builds the skill of saying "no" and making decisive calls, which is highly respected at senior and board levels.
At scale, the biggest threat isn't a lack of opportunity but mental overload. The key is to treat your focus as a finite resource and actively protect it. This means becoming comfortable saying "I'm done for today" and disappointing people, realizing that protecting your mind is more strategic than satisfying every request.
In volatile times, the instinct is to act decisively and quickly. Brené Brown argues the more effective approach is to pause, assess the situation holistically (like a soccer player controlling the ball), and then make a strategic move. This prevents reactive, scarcity-driven decisions that often backfire.
A key skill of highly successful leaders is the ability to identify the few most important dominos that will drive results and focus exclusively on them. This requires the emotional resilience to let chaos reign in all other, less important areas. People who can't handle that chaos get distracted by minor tasks and fail to focus on the one thing.