With the new "positive signal only" model, every like and comment trains LinkedIn's LLM. To maximize reach with your target audience, you must be hyper-intentional, engaging *only* with content from your Ideal Customer Profile (ICP). This "cohort seeding" directly influences who the algorithm shows your posts to.

Instead of pitching immediately, if a prospect actively posts on LinkedIn, turn on their post notifications and engage with their content for one to three weeks. Leaving thoughtful, relevant comments—especially on non-company or personal updates—builds familiarity. When you finally reach out via DM or video, prospects recognize your name and face, yielding a significantly higher conversion rate.

For prospects actively posting on LinkedIn, delay your pitch. Instead, turn on their post notifications and meaningfully engage with their content for one to two weeks. This "warm-up" period makes them familiar with you, significantly increasing the likelihood they'll accept a meeting when you finally reach out.

A daily habit of sending 30 connection requests to your ideal customer profile (ICP) creates a consistent stream of new opportunities. Even a low acceptance rate translates to over 100 new connections per month, who will then see your content in their feed, building familiarity over time.

The list of people who recently viewed your profile is a source of pre-qualified leads. Initiate contact with a personalized connection request based on a non-sales commonality (e.g., location). If they accept, follow up by offering value, not a sales pitch.

To connect with high-level professionals, consistently like and add intelligent comments to their posts for a month or two. This builds name recognition, making them far more likely to accept a subsequent personalized connection request because they'll recognize you.

To turn likes and comments into leads, time block one hour daily for the 5-3-1 rule: engage with 5 prospects, send 3 thoughtful event/webinar invites, and make 1 new connection request. This systemizes activity for pipeline growth.

The shift from follower-based to interest-based algorithms means you no longer need an existing audience to get reach. Gary Vee advises posting 1-3 times daily on LinkedIn, as this high volume allows the algorithm to find your audience, making it a viable B2B lead generation tactic.

Your LinkedIn strategy should adapt based on the prospect's activity. If a prospect accepts your connection request but doesn't post content, pitch them immediately in the DMs. Reserve the multi-week "warm-up" strategy of commenting and engaging only for the 10% of prospects who are actively posting on the platform.