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The perception that top deals simply call Sequoia is false. The firm's investment in Citadel Securities, which had never taken outside capital, was secured because a partner had built a multi-year mentorship with Ken Griffin since he was a student. This long-term, non-transactional approach wins exclusive deals.
The highest-returning investments often face internal controversy. A sponsor's unwavering conviction, even against strong dissent (like a '1' vote for SpaceX), is the single most important factor. The sponsor forced partners to see the company firsthand to win them over.
The acquisition of Hunter Douglas wasn't a quick transaction; it resulted from a 15-year relationship with the founding family. This long-term trust-building created a unique opportunity window when the family was ready for a succession plan, bypassing a competitive process.
VCs at the highest level don't just write checks; they fundamentally reset a founder's aspirations. By placing a startup in the lineage of giants like Google and Oracle, they shift the goal from building a big business to creating a generational company.
Fundraising isn't a single transaction. A top Japanese VC prefers to invest in founders he's known for over two years, valuing trust built through long-term relationships over a polished fundraising pitch.
To win highly sought-after deals, growth investors must build relationships years in advance. This involves providing tangible help with hiring, customer introductions, and strategic advice, effectively acting as an investor long before deploying capital.
Sequoia secured an investment in Citadel Securities after 2.5 years of persistence. The key was framing their value around building technology businesses—an area where Citadel's Ken Griffin wanted help—rather than trying to compete on market-making knowledge.
Technical proficiency in financial modeling and analysis is merely the entry ticket for a career in private equity. The true driver of senior-level success and promotion to partner is the ability to build and maintain relationships, which is essential for sourcing deals, attracting capital, and recruiting top talent.
Seed investments made with founders where a prior relationship existed generate disproportionately higher returns. These 'proprietary' deals have lower volatility and better outcomes compared to 'shotgun marriages' formed during a highly competitive, fast-moving fundraising process with less diligence time.
A HoldCo leader with founder experience has an 'unfair advantage' in sourcing proprietary deals. Direct outreach from one founder to another builds a level of trust and rapport that purely financial buyers or junior associates cannot easily replicate.
The belief that Sequoia waits for top deals to call them is "completely false." Every investor at the firm, regardless of seniority, is expected to be a "hunter" who actively sources and competes for investments. The culture is akin to a professional sports team where individual performance is demanded to win as a group.