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Florian Edouard says working in Japan forced him to reconsider leadership. He arrived thinking he knew how to run a team, then saw a centuries-successful culture solve problems differently. He learned to watch and adapt, and now encourages others to take the same experience abroad.
Volunteering for a role in a less popular location, like Japan in the 1980s, can provide unparalleled experience. Nick Rohatyn gained ten years of experience in four, managing 50 people by age 28, because he went where others wouldn't, proving opportunity lies off the beaten path.
Uber's demanding, US-style interview process (analytical tests, take-home exercises) was initially met with resistance in Japan. However, this friction served as an effective filter; candidates who embraced the challenge were deemed a good cultural fit, while those who questioned it were flagged.
Operating in emerging markets forces leaders to become scrappy "builders" who solve problems directly without waiting for additional headcount or resources. This bias for action and self-sufficiency, born from necessity and the lack of a 'cavalry to call,' is a valuable cultural asset when brought into more resource-rich U.S. corporate environments.
EQT's European origins provided an advantage in Asia. Having experience navigating diverse cultures across Europe (e.g., Nordics vs. Germany), they had a heightened appreciation for the distinct cultural nuances between Asian markets like Japan, India, and China.
A traditional Japanese business philosophy judges employees on their mistakes, not their successes. This deeply ingrained risk aversion, the opposite of a "fail fast" mentality, is a significant cultural barrier for the Japanese startup ecosystem, which must be overcome for founders to succeed.
To effectively lead multicultural teams, be authentic, as people can sense fakeness. However, you must adapt your communication delivery for different cultural contexts. Understanding nuances—like why a team in Japan might be silent on a call—is crucial for building trust and avoiding misinterpretation.
When managing international teams, don't force a single "monoculture." Instead, allow distinct local cultures (e.g., Finnish vs. American) to coexist. This diversity of thought and approach can stimulate new ideas and make the overall company stronger and more resilient.
Effective collaboration in global teams depends on "mutual adaptation." This isn't just about communicating; it requires members to constantly be in a mindset of both teaching colleagues about their own context and perspective, while actively learning about their collaborators' situations.
The cultural stigma of failure in Japan has significantly diminished. Investors now actively seek to back serial entrepreneurs who have previously failed, as long as their initial hypothesis was logical and they learned from the experience.
Instead of enforcing a monolithic global culture, establish a core set of values and leadership expectations (the "backbone"). Then, intentionally allow space for distinct subcultures to evolve within different functions and geographies, respecting local nuances and team dynamics.