Instead of trying to convince people of the importance of vulnerability, first have them identify their core values. They will naturally conclude that living up to those values (e.g., courage, excellence) requires them to embrace the uncertainty and risk inherent in vulnerability.

The greatest obstacle to expanding personal capacity isn't stress or trauma itself, but the active avoidance of facing life's difficulties. Our refusal to engage with challenges is what ultimately shrinks our lives and potential, not the challenges themselves.

Many people stay in their comfort zones not just because they fear failure, but because they are addicted to what is familiar. Unlocking potential requires choosing courage over the comfort of the known.

Society often mistakes emotional suppression for strength and discipline, a form of "toxic stoicism." However, true resilience involves feeling emotions deeply and acting despite them. Choosing to be vulnerable—speaking your truth when it's scary—is an act of courage, not weakness.

Leaders often believe fear is the enemy of courage. Brené Brown argues it's actually the "armor" we unconsciously use to self-protect—like perfectionism or becoming overly decisive—that hinders bravery. Recognizing your personal armor is the first step to disarming it.

Bravery isn't a permanent trait but a momentary act. Frame intimidating actions, like approaching a key prospect or asking a tough question, as something you only need to endure for a few seconds. This psychological trick makes it easier to overcome the initial fear and take the necessary leap.

The fear you feel before saying something difficult is a signal of its importance. Avoiding that conversation means you are prioritizing an imagined negative reaction over your own truth and the health of the connection. This avoidance is what allows resentment to build and ultimately damages relationships and organizations.

Contrary to common belief, feeling fear is not what prevents leaders from being courageous. The real barrier is the defensive "armor"—behaviors like micromanagement or feigned intensity—that leaders adopt when afraid. The path to courage involves identifying and shedding this armor, not eliminating fear.

Courage isn't the absence of fear but the decision to act despite it. This reframes bravery from a fixed personality characteristic to a skill that can be developed by choosing to lean into fear and not let it dictate actions.