Projects fail not from lack of tools, but from a lack of executive sponsorship. Success hinges on leaders dedicating significant weekly time (e.g., half a day) to a few key projects, rather than passively sponsoring many with monthly check-ins. This deep engagement is a primary driver of success.
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Countering the "get out of the way" mantra, Turing's CEO argues leaders must stay close to the details. He emulates a strategy of identifying the single most critical problem each week and working hands-on with the relevant team to unblock it, rather than operating through layers.
Contrary to the popular advice to 'hire great people and get out of their way,' a CEO's job is to identify the three most critical company initiatives. They must then dive deep into the weeds to guarantee their success, as only the CEO has the unique context and authority to unblock them.
Don't passively wait for an engaged executive sponsor. The most effective project managers take ownership of the relationship by proactively approaching sponsors, frankly discussing the project's needs, and coaching them on how to provide the necessary support, time, and decisions for the project to succeed.
The traditional management philosophy of “hire smart people and get out of their way” is obsolete in design. Today's leaders must be deeply engaged, providing significant support to senior designers who tackle ambiguous and politically complex projects. This hands-on guidance is crucial for shipping outcomes, not just outputs.
To accelerate strategic initiatives, companies must extract them from daily operations and staff them with dedicated, full-time talent. Assigning people part-time is a recipe for failure, as context switching and operational duties inevitably derail progress. The best people should work on the most important projects.
The primary cause of failure in engineering projects is not technical incompetence but a lack of visibility into budget, schedule, scope, and risk. Successful project execution hinges on addressing these core management areas before they derail the work.
Managers cannot just be soldiers executing orders. If you don't truly believe in a strategy, you cannot effectively inspire your team. You must engage leadership to find an angle you can genuinely support or decompose the idea into testable hypotheses you can commit to.
When a team is "too busy doing the work to promote the work," it is a false choice that reveals a failure to prioritize strategic visibility. The solution is not more time, but actively blocking off a non-negotiable percentage of time for promotion and senior stakeholder engagement.
When progress on a complex initiative stalls with middle management, don't hesitate to escalate to senior leadership. A brief, well-prepared C-level discussion can cut through uncertainty, validate importance, and accelerate alignment across teams or with external partners.
To prevent post-sprint momentum loss, create structural "bookends" of support. An executive sponsor provides strategic alignment and resources from the top, while embedded innovation champions on the team provide the day-to-day passion and skills to navigate obstacles from below.
