Teams stuck in a relentless, task-focused "doing mode" often make poor choices without realizing it. To break this cycle, intentionally introduce dissonance through conflict, a devil's advocate, or an external voice. This "dig in the ribs" forces the team to pause, look up, and reconnect with their wider purpose.

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We gain 20 IQ points advising others but lose 20 advising ourselves. 'Deep sparring'—collaborative problem-solving with trusted peers—leverages this effect. A few hours of this per quarter provides outside perspective that can break through personal biases more effectively than weeks of isolated work.

To transform team dynamics, leaders should intentionally ask questions that invite challenges and alternative viewpoints. Simple prompts like 'What might we be missing here?' or 'Does anyone have a different point of view?' create psychological safety and signal that all contributions are valued.

Companies fail at collaboration due to behavioral issues, not a shortage of good ideas. When teams operate in silos, believing "I know better," and are not open to challenging themselves or embracing "crazy ideas," progress stalls. Breaking down these habitual, protective behaviors is essential for creating a fluid and truly innovative environment.

Jacob Collier explains that beautiful music relies on controlling dissonance (tension), not just playing pleasant notes (consonance). This applies to teams: leaning into creative tension and resolving it leads to a more meaningful outcome than avoiding disagreement altogether.

The common practice of hiring for "culture fit" creates homogenous teams that stifle creativity and produce the same results. To innovate, actively recruit people who challenge the status quo and think differently. A "culture mismatch" introduces the friction necessary for breakthrough ideas.

Teams are composed of two mindsets: 'creators' who push boundaries with new ideas and 'doers' who execute existing plans. Asking a doer for creative, expansive ideas is a mistake, as they will default to what they know is achievable. True innovation requires tapping into your creators.

Leaders often assume goal alignment. A simple exercise is to ask each team member to articulate the project's goal in their own words. The resulting variety in answers immediately highlights where alignment is needed before work begins, preventing wasted effort on divergent paths.

Citing a story where Martin Luther King Jr. reprimanded an advisor for not challenging him enough, the insight is that top leaders must actively cultivate dissent. They must create an environment where their team feels obligated to point out when an idea is "crazy" to prevent the organization from making catastrophic errors.

Many teams fall into a "busyness trap," engaging in activities that don't advance core objectives. This creates a hidden tax on productivity, as effort is spent on work that doesn't move the needle. The key is shifting focus from simply being busy to working on the right, high-impact tasks.

To prevent conflict from becoming personal or chaotic, first, explicitly state the disagreement out loud. Then, assign individuals to argue each side to ensure all perspectives are fully explored. This depersonalizes the debate and focuses it on the problem, not the people involved.