Sales leaders must identify reps who focus all their energy on one large, one-time deal, neglecting future pipeline. This "flash in the pan" behavior leads to inconsistent performance. The solution is coaching consistent, daily activities that sustain long-term success.

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A sales manager's coaching style directly impacts their team's mindset. Constantly asking 'When will this close?' amplifies a seller's anxiety and negativity bias. In contrast, asking 'How are you helping this person?' reinforces a healthier, customer-centric process that leads to better long-term results.

Leaders misallocate time on low performers who won't improve or top performers who don't need coaching. The greatest return on coaching time comes from investing 80% of it in the solid B-players (the "six pluses") who have the raw ability to become elite A-players.

Transitioning from a top-performing rep requires a mindset shift from doing to enabling. A new leader's role is not to teach their specific 'Michael Jordan' method, but to align company and personal goals, then focus on removing obstacles for each team member's unique path to success.

Simply telling a tired sales team to keep prospecting during the holidays is ineffective. To maintain discipline and momentum, a sales leader must lead from the front by actively running daily prospecting blocks themselves. This visible, hands-on leadership is non-negotiable for keeping the team on track.

Many sales plans fail because they focus only on the end goal, like a revenue target. A more effective approach is to plan the specific, repeatable behaviors required to achieve that outcome, such as identifying a list of target conquest accounts. This turns a 'vision board' into a concrete action plan.

Sales leaders should instill a long-game mindset, focusing on creating lifetime customers and sustainable revenue streams rather than just hitting immediate targets. This involves planting seeds that will generate revenue for years, not just months.

Many leaders mistakenly manage their team as a single entity, delivering one-size-fits-all messages in team meetings. This fails because each person is unique. True connection and performance improvement begin by understanding and connecting with each salesperson on a one-on-one basis first.

Top salespeople aren't just skilled; they've mastered their internal psychology. Most performance issues stem from fear, lack of information, and self-limiting beliefs, which prevent them from taking necessary actions like making calls.

Sales reps often feel overwhelmed by their large annual number. The key is to break it down, subtract predictable existing business, and focus solely on the smaller, incremental revenue needed. This makes the goal feel achievable and maintains motivation.

Focusing intensely on the sales number, especially when behind, leads to desperate behavior. Customers sense this "commission breath" and back away. Instead, salespeople should forget the outcome and focus exclusively on executing the correct daily behaviors, which builds trust and leads to more sales.