A consistent, high-quality newsletter in a specific niche acts as a living resume and portfolio. This strategy allows you to demonstrate expertise and attract inbound career opportunities from target companies. It's a proactive way to 'work backwards' from a desired role by proving your value publicly before you even apply.
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Instead of just sending a resume, prove your value upfront by delivering something tangible and useful. This could be a report on a website bug, an analysis of API documentation, or a suggested performance improvement. This 'helping' act immediately shifts the dynamic from applicant to proactive contributor.
When restarting your career against difficult odds, vulnerability can be a powerful tool. By publicly sharing your specific constraints and goals, you can activate a community to generate immediate, tailored job opportunities that wouldn't surface through traditional networking.
Early in her career, Daren Kagan wanted to be a sportscaster on a show that didn't have one. She pitched the news director to let her do it for free on her days off for one month. By creating the role and de-risking the decision for her boss, she built a year and a half of experience that was crucial for her career.
Sending a resume is now an outdated and ineffective way to get noticed by AI startups. The proven strategy is to demonstrate high agency by building a relevant prototype or feature improvement and emailing it directly to the founders. This approach has led to key hires at companies like Suno and Micro One.
To get hired in a competitive market, stop spamming resumes. Instead, consistently create and publish content on platforms like LinkedIn that showcases your expertise, knowledge, and passion for your craft. This demonstrates value and attracts opportunities, making you a magnet for recruiters rather than just another applicant.
A simple, often overlooked setting—activating "Professional Mode"—instantly gives your LinkedIn profile powerful free features. These include the ability to publish a native newsletter and create a microsite-style landing page directly on your profile to showcase case studies, videos, and pitch decks.
By explicitly stating a preference for hiring from his audience ("OZ Nation"), Hormozi reveals a powerful recruiting strategy. His content acts as a filter, attracting individuals already aligned with his company's culture and philosophy, creating a high-quality, pre-qualified talent pipeline.
If you hate your job or are unemployed, transform your LinkedIn into a content platform. Post daily videos sharing insights and observations about your industry. This demonstrates active expertise and attracts opportunities from hiring managers who see your value, rather than just reading a static resume.
"Bad niching" boxes you in, making you unemployable outside a tiny market. "Good niching" focuses on solving a specific, high-value problem (e.g., messaging, positioning) that is applicable across multiple industries, ensuring your skills remain transferable and in-demand.
Effective LinkedIn ghostwriting for busy experts doesn't involve creating ideas from thin air. The most efficient and authentic method is to leverage their existing long-form content—like YouTube videos or email newsletters—and skillfully repurpose it to fit the LinkedIn format.
