Described as a "tractor beam" similar to Bill Clinton's magnetism, Oprah's technique involves physical touch and focused attention that makes individuals feel uniquely liked. This triggers a reciprocal feeling, creating an immediate and powerful connection, demonstrating that the fastest way to be liked is to like others first.

By establishing a standing weekly reservation at a highly sought-after Chicago steakhouse, Jubin created a powerful networking asset. Senior leaders who couldn't otherwise get a table would ask to use his reservation for client meetings, giving him invaluable access and relationship-building opportunities far above his station.

Mentalist Oz Perlman aims not for mere entertainment, which is fleeting, but for creating "memorable moments." He knows that the more a person recounts an experience to others, the more vivid it becomes in their memory. Design products and services to be shared and retold.

Leonard Lauder proposed buying Bobbi Brown's company during their very first meeting, viewing her as a modern version of his mother and feeling a strong strategic alignment. This shows that when the fit is undeniable, M&A can move with the speed of a personal relationship, bypassing months of formal courtship.

To genuinely express gratitude, first connect with the authentic feeling of appreciation. The specific method of showing it is secondary and should align with your personal style. If the intent isn't real, any gesture, no matter how grand, will feel inauthentic.

Mary Kay's core principle was to treat everyone as if they wore a sign saying "make me feel important." This simple mental model fundamentally changes interactions, shifting the focus from transactional to relational, which in turn fuels performance, loyalty, and success in both sales and leadership.

True kindness isn't about grand gestures or offering pity. Instead, it's the subtle act of truly 'seeing' another person—recognizing their inherent story and humanity in a shared moment. This simple acknowledgement, devoid of judgment, is a powerful way to honor their existence.

Traditional gestures like paying for a date can be reframed for modern contexts. The act is not about demonstrating greater wealth or assuming a provider role. Instead, it signals a willingness to offer service and dedicate one's resources to the other person, shifting the meaning from financial dominance to thoughtful generosity.

Instead of treating client relationships as transactional, create an exclusive 'Velvet Rope' experience. Unexpected, personalized gestures make clients feel curated, not commoditized. This 'surprise and delight' approach generates organic buzz and makes referrals do the heavy lifting for your marketing.