Once product-market fit is achieved, the singular obsession must be retention. Before focusing on expansion metrics like NRR or efficient acquisition (CAC), you must first prove you can stop the "leaky bucket" and keep the customers you've already won.

Despite the focus on markups and paper gains, top VCs believe the ultimate measure of a fund's success is returning cash to investors (DPI). This focus on liquidity is so critical that even a young fund should signal its commitment by distributing cash from early, minor exits.

Unlike many VCs who hold winners indefinitely, LeadEdge has a formal disposition committee that meets monthly. They constantly underwrite the forward IRR of each position and proactively sell, even in secondary markets, if a target return is met early.

A simple framework to evaluate a VC's skill is the four 'D's'. They need proprietary Deal Flow, the ability to make good Decisions (initial investment), the conviction to Double Down on winners, and the discipline to generate Distributions (returns) for LPs.

Focus on retaining and expanding existing customer revenue (NRR) over acquiring new logos. An NRR above 120% creates compounding growth, while below 75% signals the business is dying. This metric is a truer indicator of company health than top-line growth alone.

By defining the entrepreneur as the primary customer, a VC firm changes its entire operating model. This customer-centric view informs decisions on partner incentives (removing attribution), community building, and support services. The result is a powerful brand that attracts the best founders and generates high-fidelity deal flow through referrals.

“Partner Lifetime Value” reframes partnerships as long-term assets, not transactional wins. Companies committing to consistent, long-run partnerships achieve superior growth and profitability, creating a force multiplier effect far beyond standard customer lifetime value.

The key indicator of a healthy SaaS business is Gross Dollar Retention (GDR), which measures retained revenue from a customer cohort before upsells. Companies with 95%+ GDR can grow efficiently, while those below 90% become 'living dead' as they constantly spend to replace churned customers.

Small improvements in customer retention have an exponential, not linear, impact on lifetime value. Moving from an 80% to 90% retention rate doubles LTV. Moving from 90% to 95% doubles it again, dramatically increasing your marketing budget potential.