AI tools are blurring the lines between roles. Vercel SVP Aparna Sinha notes that product managers can now build and test working products, not just prototypes. This allows for hyper-efficient, small teams—sometimes just one person—to achieve the output of a full squad.
Engineers, designers, and product managers now believe AI empowers them to perform the others' jobs. An engineer with AI can handle design and PM tasks, and vice versa. This isn't a threat but an opportunity for individuals to become multi-skilled and create immense value by combining domains.
AI tools are blurring the lines between product, design, and engineering. The future PM will leverage AI to not only spec features but also create mockups and even write and check in code for smaller tasks, owning the entire lifecycle from idea to delivery.
To adapt to AI-driven workflows, Microsoft's LinkedIn combined product managers, designers, and engineers into a single "full stack builder" role. This structural change eliminates communication bottlenecks and empowers individuals to leverage AI tools for end-to-end product development, drastically increasing speed.
AI empowers coders, designers, and product managers to perform each other's core tasks. This creates a "Mexican standoff" where individuals in each role believe they no longer need the other two, fundamentally changing team structures.
Instead of traditional IT departments, companies are forming small, cross-functional teams with a senior engineer, a subject matter expert, and a marketer. Empowered by AI, these agile groups can build new products in a week that previously took teams of 20 people six months, radically changing organizational structure.
Dylan Field predicts that AI tools will blur the lines between design, engineering, and product management. Instead of siloed functions, teams will consist of 'product builders' who can contribute across domains but maintain a deep craft in one area. Design becomes even more critical in this new world.
AI's rapid capability growth makes top-down product specs obsolete. Product Managers now work bottoms-up with engineers, prototyping and even checking in code using AI tools. This blurs traditional roles, shifting the PM's focus to defining high-level customer needs and evaluating outcomes rather than prescribing features.
As AI democratizes the ability to create products, rigid job titles like "Product Manager" and "Engineer" will become obsolete. Meta PM Zevi Arnovitz predicts that responsibilities will merge, and the focus will shift to the act of creation. In the near future, everyone on a product team will simply be a "builder."
AI coding tools are a massive force multiplier for senior engineers, acting like a team of capable-but-naive graduates. The engineer's role shifts to high-level architecture and course-correction, enabling them to build, ship, and maintain entire products without hiring a team.
As AI tools empower individuals to handle tasks across the entire product development lifecycle, traditional, siloed roles are merging. This fundamental shift challenges how tech professionals define their value and contribution, causing significant professional anxiety.