Instead of starting with complex source material, Rabe begins her research for new science books in the children's section of the library. This provides a baseline of already-simplified facts and concepts, which she can then absorb and adapt into her signature rhyming style more efficiently.

After decades writing for major publishers, Rabe founded her own company to pursue innovative concepts that had been rejected, such as "dialogic reading" books with embedded questions. This move prioritized creative freedom and allowed her to bring her unique vision directly to the market.

Powerful stories bypass logic to connect on an emotional level. The goal is to make the audience feel a sense of shared experience, or "me too." According to guest Alexandra Galvitz, this deepens relatability, which is the foundation of trust and connection.

Random House rejected Rabe's rhyming book because they were the exclusive home of Dr. Seuss. However, her writing coincidentally used his exact rhythm and "pure rhyme" scheme. Recognizing this rare match, they immediately hired her to continue a science series Seuss had started before his death.

Jane Goodall taking a moment to read a manuscript handed to her by a young Paul Rosolie in a 500-person line was the singular event that launched his career. Her endorsement opened doors to publishers, validating the idea that a small, thoughtful gesture from an established figure can be life-changing for emerging talent.

A personal story, like building a complex Lego set with missing pieces, becomes a powerful business metaphor. The key is to connect the personal struggle and resolution to a relevant business principle, such as ensuring all components are present at a project's start.

To make the songs in her books more accessible, Rabe writes original lyrics that fit familiar tunes like "Twinkle, Twinkle, Little Star." This removes the barrier of learning a new melody, encouraging parents who lack musical confidence to engage with their children through song immediately.

When his publisher claimed firefighters "aren't readers," author Mike Perry booked himself at their conventions. By telling stories in their own vernacular and reflecting their experiences, he sold hundreds of books per event. This shows that authentic engagement with a niche community can unlock markets that traditional gatekeepers overlook.

Before writing a book for military families, Rabe conducted months of interviews with service members and spouses. She then integrated their practical advice and coping mechanisms—like tracing a parent's hand for a "high five"—directly into the story, ensuring the book was both authentic and genuinely helpful.