Beyond blockchain, the next innovation wave in channel operations involves autonomous AI agents managing the entire MDF lifecycle. AI can handle both "pre-campaign" tasks like budget allocation and partner activation, and "post-campaign" work like validation and compliance. This points to a future where AI makes "instant" the new operational standard for partner programs.

The inefficiencies in partner programs, like slow MDF payments, are not due to untrustworthy people but a legacy Web2 system. As partner ecosystems scale globally, this centralized infrastructure creates more gatekeepers, rules, and checks, resulting in "bureaucracy at scale" that damages the partner experience.

Decentralized Autonomous Organizations (DAOs) can shift the power dynamic in large partner ecosystems. Instead of a top-down vendor model, partners can collectively propose, vote on, and update incentive rules. This transforms partners from being passive recipients of policy into active co-creators, fostering a more collaborative and competitive "living ecosystem."

As AI agents become sophisticated, they'll need to pay for services. Traditional banking is too slow and fragmented for them. Crypto, as the internet's native money, provides the instant, global, low-fee rails for AI agents to transact with each other and with web services, creating a major new use case.

The recent explosion of stablecoins wasn't due to a new financial innovation, but the maturation of underlying blockchain infrastructure. Cheaper and faster transactions on Layer 2 solutions and improved Layer 1s finally made large-scale, low-cost payments practical for real-world use.

Instead of funding another stablecoin protocol, the more viable investment is in the tooling layer. This includes payment systems, SDKs, and accounting software (like triple-entry bookkeeping) that enable small businesses globally to integrate stablecoin payments into their existing fiat workflows.

By embedding stablecoin wallets, companies can move beyond simple payouts. They can maintain an ongoing financial relationship, offering services like savings or credit directly to their user base (e.g., drivers, creators). This effectively allows any platform to build its own neobanking arm.

Before stablecoins, launching financial services in N countries required N² unique integrations. Now, companies can build on a single dollar-stablecoin standard and instantly operate globally. Adding other local stablecoins becomes a simple N-style addition, radically simplifying global expansion.

While stablecoins gain attention, tokenized deposits offer similar benefits—like on-chain transactions—but operate within the existing, trusted regulatory banking framework. As they are simply bank liabilities on a blockchain, they may become a more palatable alternative for corporates seeking efficiency without regulatory uncertainty.