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Mainstream crypto adoption will come from financial use cases like stablecoins, payments, and tokenized assets, not social or gaming apps initially. By getting a billion people comfortable with wallets and on-chain infrastructure through finance, the ecosystem can then naturally expand into adjacent services.
Contrary to the Western view of crypto as a speculative asset, its rapid adoption in Asia is driven by utility. Dollar-pegged stablecoins provide a cheaper, faster solution for real-world needs like remittances, B2B payments, and freelancer payouts in regions with volatile currencies or inefficient banking, transforming crypto from curiosity into infrastructure.
Instead of funding another stablecoin protocol, the more viable investment is in the tooling layer. This includes payment systems, SDKs, and accounting software (like triple-entry bookkeeping) that enable small businesses globally to integrate stablecoin payments into their existing fiat workflows.
After failing to convince U.S. consumers to use stablecoins for everyday payments, crypto companies like Coinbase are pivoting. They now see programmatic, machine-to-machine transactions by AI agents as a more promising path to drive mainstream adoption of stablecoins and their underlying blockchains.
By embedding stablecoin wallets, companies can move beyond simple payouts. They can maintain an ongoing financial relationship, offering services like savings or credit directly to their user base (e.g., drivers, creators). This effectively allows any platform to build its own neobanking arm.
Multicoin's central thesis is that crypto's ultimate purpose is creating "Internet Capital Markets"—the ability to trade any asset, from anywhere, 24/7, via any software. This broad vision of permissionless, programmable finance is seen as the most significant long-term impact of blockchain, destined to supersede more niche consumer applications or "Web3" concepts.
After years of exploring various use cases, crypto's clearest product-market fit is as a new version of the financial system. The success of stablecoins, prediction markets, and decentralized trading platforms demonstrates that financial applications are where crypto currently has the strongest, most undeniable traction.
Stablecoins will likely enter the US market not through domestic retail payments, but via international network effects, similar to WhatsApp. Initial US users will be those interacting with the global economy, and adoption will spread inward as these cross-border connections become more common.
Contrary to the popular narrative, the dominant use case for stablecoins in emerging markets is not remittances or savings. Survey data suggests overwhelmingly (88% in one study) that they are used as an entry and exit point for the broader cryptocurrency ecosystem, reframing their role in EM finance.
Kyle Samani has completely abandoned the thesis that crypto's future lies in non-financial consumer dApps (Web3). He now believes the thesis is "just wrong." Instead, crypto's primary role in developed nations will be as invisible financial plumbing, while its main user-facing application is for international users who need access to stablecoins.
Crypto adoption follows a U-shaped curve, bypassing the mainstream middle class. Its primary appeal is to two extremes: the "powerless" in countries with unstable economies seeking a safe haven for assets, and the "power users" dealing with complex, high-friction international finance that traditional banking rails handle poorly.