Instead of trying to convince people of the importance of vulnerability, first have them identify their core values. They will naturally conclude that living up to those values (e.g., courage, excellence) requires them to embrace the uncertainty and risk inherent in vulnerability.

Organizational success depends less on high-profile 'superstars' and more on 'Sherpas'—generous, energetic team players who handle the essential, often invisible, support work. When hiring, actively screen for generosity and positive energy, as these are the people who enable collective achievement.

Molly Carlson created the "Brave Gang" online community to support others, but it has become her own shield against relapse. When she struggles with body image or anxiety, sharing with the community provides the positive reinforcement she needs to stay strong, creating a powerful personal support loop.

Helms describes his early stand-up days where fellow comedians would high-five him after a failed set. This community support reframed failure not as a personal defeat but as a necessary, shared rite of passage, effectively building toughness and forging strong bonds.

Hope is not just a personal suspension of disbelief. It is a communal resource built from small, everyday interactions—like giving someone your full attention or witnessing kindness between strangers. These moments are 'hope in action' and create the foundation for pursuing larger, more challenging collective goals.

Drawing inspiration from Antarctic explorer Ernest Shackleton, true optimism isn't a passive belief that things will work out. It's an active, courageous choice. In dire situations, a leader's decision to be optimistic is a strategic tool essential for survival and success.

Research on WWII resistance heroes found that a key predictive factor for taking life-threatening risks was simply being asked to help. This suggests that moral action is often a response to a direct social request within a community, rather than a pre-existing personality trait. Proactive asking is a catalyst for courage.

Contrary to common belief, feeling fear is not what prevents leaders from being courageous. The real barrier is the defensive "armor"—behaviors like micromanagement or feigned intensity—that leaders adopt when afraid. The path to courage involves identifying and shedding this armor, not eliminating fear.

Instead of searching for the perfect words, which don't exist, it's more effective to be honest about your uncertainty. Simply say "I'm here for you" and then offer a practical, authentic act of support based on your own skills and passions, like cooking a meal or walking their dog.