The PBC designation is often 'bullshit jazz hands' used for branding, not accountability. To make it meaningful, corporations should be required to meet specific criteria, like paying a minimum tax or capping CEO-to-worker pay ratios.
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Stating that your company's purpose is to make a profit is not a compelling 'why' for employees or customers. A true purpose should be a unique identifier, like a thumbprint or DNA, that distinguishes the organization from all competitors who are also seeking profit.
OpenAI’s complex conversion from a nonprofit to a for-profit benefit corporation, modeled after Mozilla's legal structure, was a strategic necessity. This allows it to operate like a for-profit entity, unlocking massive investments from partners like SoftBank, while navigating the complex tax and governance rules governing its nonprofit origins.
Public companies, beholden to quarterly earnings, often behave like "psychopaths," optimizing for short-term metrics at the expense of customer relationships. In contrast, founder-led or family-owned firms can invest in long-term customer value, leading to more sustainable success.
Impact data isn't just a niche metric for investors. Sir Ronald Cohen reframes it as a basic human right. He argues that every employee, consumer, and investor has a right to transparent, standardized information about the good and harm a company creates, moving the conversation from finance to ethics.
One-off volunteer days or CSR initiatives are superficial fixes that employees recognize as inauthentic. Purpose must be the core reason a company exists and be embedded in every decision, not treated as a separate, performative activity to boost public image.
True corporate values are steadfast principles that guide a company regardless of the political or social climate. Values that are easily discarded when they become controversial are not core values but rather branding exercises. This inauthenticity risks significant consumer backlash when exposed.
Top universities with billion-dollar endowments should lose their tax-free status if they fail to grow enrollment. By artificially limiting admissions, they behave like exclusive luxury brands (e.g., "Birkin bags") that cater to the wealthy, rather than fulfilling their mission as engines of social mobility and public service.
A company’s true values aren't in its mission statement, but in its operational systems. Good intentions are meaningless without supporting structures. What an organization truly values is revealed by its compensation systems, promotion decisions, and which behaviors are publicly celebrated and honored.
Investment research suggests the significant performance signal in governance isn't achieving a perfect score, but rather avoiding companies in the worst decile. The key is to steer clear of clear red flags—like misaligned boards or poor capital allocation—as this is where underperformance is most clearly correlated.
When advising a Japanese company focused on societal good over profits, don't just push for buybacks. Frame improved financial performance (e.g., higher ROE) as the key to gaining the operational and financial flexibility needed to sustainably achieve their long-term societal and cultural objectives.
