To become a better writer, don't just read—transcribe. The physical act of handwriting successful sales copy or literature forces you to internalize its rhythm, word choice, and structure. This 'copywork' practice builds muscle memory for effective writing, much like a musician practicing scales.
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Develop superior AI-generated copy by first using an AI agent to research and deconstruct the frameworks of top marketers. Then, feed the AI examples of your own writing to distill a unique brand voice. Combining these into a custom 'skill' produces consistent, high-converting copy that feels authentic.
To move from "reading" a script to "breathing" it, print it out and read it aloud. After each full reading, black out one word with a marker. Repeat this process until the entire page is black, forcing complete memorization and internalization.
The fastest path to creating high-quality work is through prolific creation, not perfectionism. Like a ceramics class graded on volume, producing more content provides the necessary practice and feedback to rapidly improve your skills.
Great copy guides a customer down a 'slippery slope' from attention to action (AIDA). The key is to describe their problem so intimately that they feel you uniquely understand them and must therefore have the solution, creating an irresistible pull towards your product.
Great writing is not a stroke of genius but a craft of intense iteration. Observing Y Combinator founder Paul Graham showed that he would rewrite a single sentence dozens of times to achieve clarity and impact. This process of refinement is the key to persuasive and concise communication, demystifying the path to becoming a better writer.
Margaret Atwood reveals she trained as a young writer by intentionally mimicking famous authors. This practice, rather than being plagiarism, is a powerful exercise for understanding stylistic nuances and ultimately developing a unique, original voice. It is a form of deliberate practice.
High achievers operate with a discipline of consistently getting their thoughts and experiences out of their head and into a shareable format. Whether an internal email, a LinkedIn post, or a video, they are constantly asking, "What do I know that needs to get out?" This practice scales their influence and solidifies their status as an expert.
Have new SDRs draft their own cold call script very early in onboarding. Although the script isn't final, the act of writing it makes them listen to subsequent live calls with a more focused, analytical mindset, accelerating their learning as they compare their draft to real conversations.
To become a great speaker, Anthony Trucks recorded a 90-second video every night for 3.5 years. This consistent, low-stakes practice built skill and confidence when no one was watching. Mastery comes not from occasional grand efforts but from relentless daily reps that forge a new identity.
Like Picasso mastering fundamental techniques before developing his style, elite salespeople develop their "art" only after mastering the "science"—the structure and process of selling. True artistry is built upon a foundation of discipline, not just natural talent.
