Beyond simple productivity gains, AI will eliminate the need for entire service-based transactions, such as paying for basic legal documents or second medical opinions. This substitution of paid services with free AI output can act as a direct deflationary headwind, a counterintuitive effect to the typical AI-fueled growth narrative.

A primary risk for major AI infrastructure investments is not just competition, but rapidly falling inference costs. As models become efficient enough to run on cheaper hardware, the economic justification for massive, multi-billion dollar investments in complex, high-end GPU clusters could be undermined, stranding capital.

AI companies operate under the assumption that LLM prices will trend towards zero. This strategic bet means they intentionally de-prioritize heavy investment in cost optimization today, focusing instead on capturing the market and building features, confident that future, cheaper models will solve their margin problems for them.

The cost for a given level of AI capability has decreased by a factor of 100 in just one year. This radical deflation in the price of intelligence requires a complete rethinking of business models and future strategies, as intelligence becomes an abundant, cheap commodity.

The cost of AI, priced in "tokens by the drink," is falling dramatically. All inputs are on a downward cost curve, leading to a hyper-deflationary effect on the price of intelligence. This, in turn, fuels massive demand elasticity as more use cases become economically viable.

If AI makes intelligence cheap and universally available, its economic value may collapse. This theory suggests that selling raw AI models could become a low-margin, utility-like business. Profitability will depend on building moats through specialized applications or regulatory capture, not on selling base intelligence.

The common goal of increasing AI model efficiency could have a paradoxical outcome. If AI performance becomes radically cheaper ("too cheap to meter"), it could devalue the massive investments in compute and data center infrastructure, creating a financial crisis for the very companies that enabled the boom.

Unlike traditional SaaS where high switching costs prevent price wars, the AI market faces a unique threat. The portability of prompts and reliance on interchangeable models could enable rapid commoditization. A price war could be "terrifying" and "brutal" for the entire ecosystem, posing a significant downside risk.

As AI gets exponentially smarter, it will solve major problems in power, chip efficiency, and labor, driving down costs across the economy. This extreme efficiency creates a powerful deflationary force, which is a greater long-term macroeconomic risk than the current AI investment bubble popping.