LLMs are becoming commoditized. Like gas from different stations, models can be swapped based on price or marginal performance. This means competitive advantage doesn't come from the model itself, but how you use it with proprietary data.

History shows that transformative innovations like airlines, vaccines, and PCs, while beneficial to society, often fail to create sustained, concentrated shareholder value as they become commoditized. This suggests the massive valuations in AI may be misplaced, with the technology's benefits accruing more to users than investors in the long run.

The assumption that enterprise API spending on AI models creates a strong moat is flawed. In reality, businesses can and will easily switch between providers like OpenAI, Google, and Anthropic. This makes the market a commodity battleground where cost and on-par performance, not loyalty, will determine the winners.

The AI industry is not a winner-take-all market. Instead, it's a dynamic "leapfrogging" race where competitors like OpenAI, Google, and Anthropic constantly surpass each other with new models. This prevents a single monopoly and encourages specialization, with different models excelling in areas like coding or current events.

Fears of a single AI company achieving runaway dominance are proving unfounded, as the number of frontier models has tripled in a year. Newcomers can use techniques like synthetic data generation to effectively "drink the milkshake" of incumbents, reverse-engineering their intelligence at lower costs.

Despite billions in funding, large AI models face a difficult path to profitability. The immense training cost is undercut by competitors creating similar models for a fraction of the price and, more critically, the ability for others to reverse-engineer and extract the weights from existing models, eroding any competitive moat.

AI models are becoming commodities; the real, defensible value lies in proprietary data and user context. The correct strategy is for companies to use LLMs to enhance their existing business and data, rather than selling their valuable context to model providers for pennies on the dollar.

Unlike traditional SaaS where high switching costs prevent price wars, the AI market faces a unique threat. The portability of prompts and reliance on interchangeable models could enable rapid commoditization. A price war could be "terrifying" and "brutal" for the entire ecosystem, posing a significant downside risk.

The idea that one company will achieve AGI and dominate is challenged by current trends. The proliferation of powerful, specialized open-source models from global players suggests a future where AI technology is diverse and dispersed, not hoarded by a single entity.