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The pandemic served as a real-world stress test, revealing that business models less reliant on labor are inherently more resilient. During periods of labor shortages and wage inflation, franchises optimized for takeout and delivery with smaller staff requirements proved to be less risky and more efficient investments.
For a food business looking to expand, a central commercial kitchen with a small storefront can serve multiple channels—delivery, wholesale to cafes, and food trucks—without the high overhead of multiple full-service retail locations.
The Froyo industry's previous decline wasn't due to a lack of demand, but a surplus of supply. The business model—low-cost self-serve machines and minimal labor needs—was so attractive and easy to replicate that it led to oversaturation. The industry essentially became a victim of its own success.
The trauma of being unable to find workers during the pandemic created a lasting strategic shift. One chef kept his entire kitchen team from before COVID, recognizing the immense cost and near impossibility of replacing their accumulated expertise in the current tight labor market.
The best time to launch a company is at the bottom of a recession. Key inputs like talent and real estate are cheap, which enforces extreme financial discipline. If a business can survive this environment, it emerges as a lean, resilient "fighting machine" perfectly positioned to capture upside when the market recovers.
Dara Khosrowshahi predicts the restaurant industry is splitting. One path is pure utility, optimized for delivery via dark kitchens. The other is pure romance, focused on in-person hospitality and ambiance. Restaurants that fail to excel at one or the other and get stuck in the middle will lose share.
Home services franchises (e.g., plumbing, turf, garage renovation) are often a safer bet than food franchises. They avoid the high costs and risks of retail build-outs and location dependency. This model provides more operational flexibility and potentially higher margins due to lower fixed overhead.
Aldi's business model reduces operational costs by having customers perform tasks typically done by employees. This includes requiring a coin deposit for shopping carts and making shoppers unpack goods from shipping crates themselves, directly lowering prices by shifting labor.
During COVID-19, 2U Laundry's delivery service struggled while its physical laundromats thrived as essential businesses. This crisis-induced data revealed the laundromat was the "unlock for everything." It forced a pivot to franchising, which solved capital and scaling constraints, leading to immense growth.
Bolt's philosophy of hiring entrepreneurial 'smart generalists' was key to its resilience and ability to pivot. When the company needed to shift focus from ride-hailing to food delivery overnight during COVID, its adaptable talent pool was a critical asset. An organization of specialists would have been unable to make such a drastic change so quickly.
When COVID decimated ride-hailing, Bolt rejected mass layoffs common among competitors. They opted for a universal 20% salary cut, with leadership taking more. This preserved their team's talent and morale, allowing them to aggressively pivot to food delivery and capture significant market share from paralyzed rivals when the market recovered.