Beyond productivity, the physical office plays a vital societal role. Gensler's survey data shows it's a primary venue where people form relationships with those outside their immediate demographic (race, age, religion). This makes the workplace a critical tool for fostering social cohesion in an increasingly polarized world.
To combat remote work isolation, Atlassian designates one team member per week as the "Chief Vibes Officer" (CVO). This person's job is to inject fun and connection through activities like posting prompts in Slack. This simple ritual builds social bridges, leading to higher trust and better problem-solving.
The biggest downside of remote work isn't lost productivity, but the elimination of serendipity. It removes the chance encounters that lead to friendships, mentorship, and cross-pollination of ideas. For those needing to build a network, the convenience of working from home comes at the high cost of isolation and stunted growth.
Contrary to popular belief, Gensler's research and internal experience show that younger employees are the most eager to return to the office. They recognize that in-person work is critical for learning, mentorship, and building the "social capital" necessary for long-term career growth.
While online platforms excel at one-to-many content delivery, the unique value of offline events lies in creating psychological safety for vulnerability. Small, in-person group settings allow participants to share business fears and struggles, forging much deeper bonds than a scaled online format allows.
The networking movement's rapid global adoption was driven by a simple, powerful rule: focus on the person, not the profession. By banning the typical transactional icebreaker, it created a space for genuine human connection, fulfilling a deep hunger for community in an increasingly online world.
Common team-building activities like happy hours or escape rooms often fail because they allow existing dynamics to persist: the loud get louder, cliques huddle together, and nothing new is revealed. Effective team building must intentionally break these patterns to foster new connections and build genuine trust.
Instead of mandating a return to office, create an appealing environment people *want* to be part of. Use "carrots" like a beautiful office, high-value summits, and flexible coworking budgets. The soft pressure comes from sharing photos and creating a sense of a vibrant, connected in-person culture (FOMO).
Gensler's founding principle was to design buildings from the "inside out," prioritizing the user's experience and emotional response within a space over the external aesthetics. This human-centric approach, more common in software UX, dictates their entire process, from team building to client collaboration.
The concept of Dunbar's Number, which posits a cognitive limit of about 150 stable social relationships, is not just theoretical. Companies actively use this principle to cap the size of working groups and even entire facilities to keep communication efficient and prevent the growth of stifling bureaucracy.
Gensler's strategy for post-pandemic work is to transform the office into a compelling destination people choose to visit. This involves reducing individual desks in favor of diverse, flexible collaboration spaces that offer experiences and social connections unavailable at home, making the commute worthwhile.