Travis Kalanick intentionally cut prices to trigger a growth flywheel: lower fares led to more riders, which attracted more drivers, enabling even lower prices. This strategy didn't just steal share from taxis; it fundamentally expanded the total addressable market for personal transportation.

Travis Kalanick initially dismissed using unlicensed drivers as illegal. It wasn't until competitor Lyft successfully launched its peer-to-peer model and proved it could survive regulatory scrutiny that Uber pivoted to adopt the strategy, which became its biggest growth engine.

Founder Garrett Camp's deep frustration with San Francisco's inefficient taxis, which led him to call multiple companies at once and get blacklisted, was the true genesis of Uber. The idea was born from solving a persistent personal pain point, not a single 'eureka' moment.

After a fatal accident with its own AV program, Uber pivoted. Instead of building cars, its long-term strategy is to be the essential demand-generation platform for every AV manufacturer, aiming to maximize the utilization and revenue of any "box with wheels" from any company.

The "winner-takes-most" nature of marketplace businesses means that even an industry leader can operate for over a decade before achieving profitability. This model demands immense capital investment to survive a long, costly war of attrition to establish network effects.

After selling its internal self-driving unit, Uber has successfully re-entered the market by becoming a network orchestrator instead of a builder. By partnering with Nvidia for the hardware/cloud stack and various carmakers, Uber leverages its massive user base and data to create a powerful ecosystem without bearing all the R&D costs.

To encourage OEMs like Lucid to build autonomous vehicles, Uber plans to make offtake commitments and even purchase some cars itself. This strategic, short-term investment aims to prove the economic model and build market confidence.

Uber has no intention of owning massive AV fleets. Instead, it plans to prove the revenue model for robo-taxis and then enable financial institutions and private equity firms to purchase and operate the fleets on its platform, similar to how REITs own hotels managed by Marriott.

Early competitors failed because they tried to partner with existing taxi fleets, inheriting their inefficiencies. Uber's key strategic advantage was building a parallel system with non-taxi drivers, allowing it to scale frictionlessly and deliver a superior, technology-driven experience.