Unlike illiquid private equity, private credit funds provide a steady stream of cash flow through coupon payments. This self-liquidating feature perfectly solves the liquidity needs of the private wealth channel, making it a far more suitable and popular alternative asset for that investor base.

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The catalyst for a private credit crisis will be publicly traded, daily NAV funds. These vehicles promise investors daily liquidity while holding assets that are completely illiquid. This mismatch creates the perfect conditions for a "run on the bank" scenario during a market downturn.

A flood of capital into private credit has dramatically increased competition, causing the yield spread over public markets to shrink from 3-4% to less than 1%. This compression raises serious questions about whether investors are still being adequately compensated for illiquidity risk.

A new, fast-growing segment is the middle-market CLO, which securitizes directly originated private credit loans instead of broadly syndicated ones. This structure represents a powerful convergence of liquid and private credit, growing from near-zero to 20% of total new CLO issuance and offering investors a new way to access private credit.

Private credit generates a 200 basis point excess spread over public markets by eliminating intermediaries. This 'farm-to-table' model connects investor capital directly to borrowers, providing customized solutions while capturing value that would otherwise be lost to syndication fees.

The rise of electronic and portfolio trading has made public credit markets as liquid as equity markets. This 'equitification' has compressed spreads by eliminating the historical illiquidity premium, forcing investors into private markets like private credit to find comparable yield.

Unlike private equity (terminal value) or syndicated loans (interest-only), asset-based finance (ABF) provides front-loaded cash flows of both principal and interest. This structure inherently de-risks the investment over time, often returning significant capital before a potential default occurs.

While fears of retail investors gambling on venture capital exist, the primary growth in retail alternatives is in yield-oriented strategies like private credit and infrastructure. These products meet the demand for high current income and lower volatility, especially for those in or near retirement, making them a more logical first step.

For the sophisticated custom target-date funds that will be early adopters, private credit is the easiest first step. Unlike private equity, some private credit products can already be marked daily. This operational readiness, combined with liquidity from distributions, makes it the path of least resistance.

Public markets favor asset-light models, creating a void for capital-intensive businesses. Private credit fills this gap with an "asset capture" model where they either receive high returns or seize valuable underlying assets upon default, securing a win either way.

Goldman's product strategy for alternatives is tiered by wealth. While ultra-high-net-worth clients see a broad spectrum of products, the high-net-worth segment is primarily offered yield-based funds like private credit. The compelling quarterly cash distributions are easier to understand and help psychologically de-risk the investment for this audience.