Borrowers choose premium-priced private credit not just for speed and certainty, but for tangible value-added services. Blackstone offers portfolio-wide cross-selling, operational cost reduction support, and cybersecurity assessments, creating over $5 billion in enterprise value for its credit portfolio companies.

Blackstone’s credit decisions are deeply informed by its other business units. Owning QTS, a top data center developer, provides its credit team with proprietary insights for underwriting data center loans. This cross-platform intelligence creates a significant competitive advantage and drives better credit selection.

Companies are willing to pay a 150-200 basis point premium for private credit to gain a strategic partner who provides bespoke financing, governance, and expertise for complex needs like carve-outs. This partnership value proposition distinguishes it from transactional public markets.

Private credit allows investors to act like chefs—deeply involved from ingredient sourcing (diligence) to final creation (structuring). Liquid market investors are like food critics, limited to analyzing the finished product with restricted access to information, which increases risk.

While the US private credit market is saturated, Europe's middle-market offers higher spreads (north of 600 basis points) and lower leverage. This opportunity is most pronounced in non-sponsor deals, a segment where large banks and public markets are less active, creating a lucrative niche.

A major segment of private credit isn't for LBOs, but large-scale financing for investment-grade companies against hard assets like data centers, pipelines, and aircraft. These customized, multi-billion dollar deals are often too complex or bespoke for public bond markets, creating a niche for direct lenders.

Corporations are increasingly shifting from asset-heavy to capital-light models, often through complex transactions like sale-leasebacks. This strategic trend creates bespoke financing needs that are better served by the flexible solutions of private credit providers than by rigid public markets.

To source proprietary hybrid capital deals, avoid the capital markets teams at PE firms, as their job is to minimize cost of capital. Instead, build relationships directly with individual deal partners in specific industries. This allows you to become a trusted, go-to provider for complex, time-sensitive situations where speed and certainty are valued over price.

Unlike US firms focused on rapid exits, many multi-generational European family businesses prioritize stability and privacy. They actively dislike the anonymity and disclosure requirements of public markets, creating a strong, relationship-driven demand for tailored private lending solutions.