'Happiness' is a poor metric for engineers as it is influenced by many non-work factors. A more useful and actionable metric is 'satisfaction.' You can directly measure and improve satisfaction with specific tools, processes, and team dynamics, which in turn leads to better work.

Instead of asking direct questions like 'what's important?', prompt customers to recount specific, recent experiences. This storytelling method bypasses generic answers, reveals the 'why' behind their actions, and provides powerful narratives for persuading internal stakeholders.

Asking "What did you think?" often leads to polite but unhelpful responses. By reframing the question to "What can we do better?", you explicitly invite constructive criticism, signaling an openness to improvement and making customers more comfortable sharing honest, valuable feedback.

When an employee rates their job satisfaction as a 3 out of 10, asking 'Why so high?' disrupts their negative thought pattern. It forces them to acknowledge what's working, even if minimal. This shifts the conversation from complaining to identifying positive elements to build upon.

One of Brad Jacobs' favorite tools is a simple employee survey he deploys immediately after an acquisition. It asks just three questions: 1) What's working well? 2) What needs fixing? and 3) What's your single best idea? This quickly surfaces crucial insights and signals to new employees that their input is valued.

Standard check-in questions like 'How are you?' elicit superficial, socially ingrained answers ('Fine'). To get a deeper, more reflective response, ask the employee to rate how they are on a 1-to-10 scale. This prompts more thought and provides a concrete number to explore further ('Why a 6 today?').

Instead of presuming an employee is always available, managers should formally ask for a moment of their time (“Is now a good time to chat?"). This simple reframing treats the conversation as an appointment, sending a powerful signal that the manager respects the employee's focus and workload.

Standard engagement surveys fail because employees fear answering direct questions about job satisfaction or retention honestly. A more effective approach is to use a proxy question like, "How seen and heard do you feel by your immediate supervisor?" which provides a safer space for truthful responses.

People often give vague praise when asked a general question like, "Any feedback?" To get useful critiques, ask for specific input on an area you're developing (e.g., "What's one thing I could do to make this meeting more effective?"). This lowers the social barrier and generates actionable advice.