Vercel's founder identifies web forms as a massive, underrated market ripe for disruption. The key insight is to apply AI to both form creation (describing data needs in English) and submission (a conversational UI that replaces static fields), fundamentally changing this internet primitive.

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A new wave of startups, like ex-Twitter CEO's Parallel, is attracting significant investment to build web infrastructure specifically for AI agents. Instead of ranking links for humans, these systems deliver optimized data directly to AI models, signaling a fundamental shift in how the internet will be structured and consumed.

The rise of AI browsers introduces 'agents' that automate tasks like research and form submissions. To capture leads from these agents, websites must feature simple, easily parsable forms and navigation, creating a new dimension of user experience focused on machine readability.

In the fast-evolving AI space, Vercel's AISDK deliberately remained low-level. CTO Malte Ubl explains that because "we know absolutely nothing" about future AI app patterns, providing a flexible, minimal toolkit was superior to competitors' rigid, high-level frameworks that made incorrect assumptions about user needs.

Structure a web design service where clients submit requirements via an intake form to prompt an AI website builder. For revisions, have clients use a feedback form. An API can then feed these comments back to the AI to automatically generate updates, creating a hands-off, scalable business model.

Instead of manual survey design, provide an AI with a list of hypotheses and context documents. It can generate a complete questionnaire, the platform-specific code file for deployment (e.g., for Qualtrics), and an analysis plan, compressing the user research setup process from days to minutes.

The most effective application of AI isn't a visible chatbot feature. It's an invisible layer that intelligently removes friction from existing user workflows. Instead of creating new work for users (like prompt engineering), AI should simplify experiences, like automatically surfacing a 'pay bill' link without the user ever consciously 'using AI.'

Traditional software required deep vertical focus because building unique UIs for each use case was complex. AI agents solve this. Since the interface is primarily a prompt box, a company can serve a broad horizontal market from the beginning without the massive overhead of building distinct, vertical-specific product experiences.

AI will fundamentally change user interfaces. Instead of designers pre-building UIs, AI will generate the necessary "forms and lists" on the fly based on a user's natural language request. This means for the first time, the user, not the developer, will be the one creating the interface.

Instead of writing detailed Product Requirement Documents (PRDs), use a brief prompt with an AI tool like Vercel's v0. The generated prototype immediately reveals gaps and unstated assumptions in your thinking, allowing you to refine requirements based on the AI's 'misinterpretations' before creating a clearer final spec.

As users increasingly deploy AI agents to research products and fill out forms, websites with complex or non-standard form fields will lose leads. Marketers must optimize for both human and AI agent usability to capture these automated demo requests.