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  1. Product Growth Podcast
  2. How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia
How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast · Oct 19, 2025

Gumroad's founder Sahil Lavingia reveals his AI-first development workflow, demonstrating how to build and ship products with a minimal team.

Use Multiple AI Tools in Parallel as an 'Army of Assistants' for Faster Ideation

Treat generative AI not as a single assistant, but as an army. When prototyping or brainstorming, open several different AI tools in parallel windows with similar prompts. This allows you to juggle and cross-pollinate ideas, effectively 'riffing' with multiple assistants at once to accelerate creative output and overcome latency.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago

Gumroad's "Dictatorship" Model Eliminates Internal Buy-in to Ship Products Faster

Gumroad's CEO credits their rapid development to his role as a solo decision-maker. This structure eliminates the lengthy processes of gaining internal buy-in and creating extensive documentation (PRDs, specs) common in larger organizations, which are often more about alignment than execution.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago

As Platform Algorithms Improve, a Large Social Following Loses Its Strategic Value

The value of a large, pre-existing audience is decreasing. Powerful platform algorithms are becoming so effective at identifying and distributing high-quality content that a new creator with great material can get significant reach without an established following. This levels the playing field and reduces the incumbent advantage.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago

AI Agents Like Devin Can Turn Slack Feature Requests Directly into Deployed Code

Instead of a multi-week process involving PMs and engineers, a feature request in Slack can be assigned directly to an AI agent. The AI can understand the context from the thread, implement the change, and open a pull request, turning a simple request into a production feature with minimal human effort.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago

AI Prototyping Tools Are Replacing PRDs By Exposing Unstated Assumptions

Instead of writing detailed Product Requirement Documents (PRDs), use a brief prompt with an AI tool like Vercel's v0. The generated prototype immediately reveals gaps and unstated assumptions in your thinking, allowing you to refine requirements based on the AI's 'misinterpretations' before creating a clearer final spec.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago

The "Indie Hacking" Movement Can Be a Reactive Cult, Not an Inherently Better Path

The indie hacking and solopreneur movements often become a dogmatic 'cult' that's simply a reaction against the 'pro-VC cult.' There is nothing inherently wrong with having a team, working in person, or getting acquired. Adhering strictly to a 'solo' or 'bootstrapped' ethos can be just as limiting as blindly following the venture-backed path.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago

One-Person Billion-Dollar Companies Are a Myth of Desire, Not Capability

The idea of a solo founder running a billion-dollar company is more a marketing gimmick than a future reality. While technologically feasible with AI, individuals won't want to handle all the associated operational burdens like bookkeeping and taxes. The logical endpoint of AI automation isn't a one-person company, but a zero-person, fully automated business.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago

Eliminating Global CSS Files Is the First Step to Making a Codebase AI-Ready

To enable AI agents to effectively modify your front-end, you must first remove global CSS files. These create hidden dependencies that make simple changes risky. Adopting a utility-first framework like Tailwind CSS allows for localized, component-level styling, making it vastly easier for AI to understand context and implement changes safely.

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia thumbnail

How to PM Production Changes with Devin: Tutorial From Gumroad CEO, Sahil Lavingia

Product Growth Podcast·4 months ago