Designers often focus on selling their craft to design managers, but the final hiring decision frequently lies with product leaders. To succeed, designers must frame their value as a business investment, emphasizing the ROI and metric impact that resonates with the ultimate approver.

When hiring senior engineers, the crucial test is whether they can build. This means assessing their ability to take a real-world business problem—like designing a warehouse system—and translate it into a tangible technical solution. This skill separates true builders from theoretical programmers.

Designers who excel at product thinking but struggle with visual craft face a choice: commit to learning modern craft skills, which are now essential, or pivot to a product management role. Their design thinking background would make them highly effective PMs on a design-centric team, where they often earn more.

To be truly successful, a product leader cannot just focus on features and users. They must operate as the head of their product's business, with a deep understanding of P&Ls, revenue drivers, and capital allocation. Without this business acumen, they risk fundamentally undercutting their product's potential impact and success.

In today's fast-paced tech landscape, especially in AI, there is no room for leaders who only manage people. Every manager, up to the CPO, must be a "builder" capable of diving into the details—whether adjusting copy or pushing pixels—to effectively guide their teams.

AI tools are collapsing the traditional moats around design, engineering, and product. As PMs and engineers gain design capabilities, designers must reciprocate by learning to code and, more importantly, taking on strategic business responsibilities to maintain their value and influence.

The creator of Claude Code prioritizes hiring generalists who possess skills beyond coding, such as product sense and a desire to talk to users. This 'full-stack' approach, where even PMs and data scientists code, fosters a more effective and versatile team.

Product managers often operate like "poker players," optimizing for short-term wins. In contrast, designers tend to be "chess players," thinking holistically and several moves ahead—a trait they share with C-suite executives. This strategic alignment is a powerful, often overlooked, advantage.

To deliver a high-stakes project on a tight deadline, an engineer took on product management responsibilities like defining scope and getting alignment. This ability to resolve ambiguity outside of pure engineering, which he calls the "product hybrid archetype," is a key differentiator for achieving senior-level impact.