Founders making glib comments about AI likely ending the world, even in jest, creates genuine fear and opposition among the public. This humor backfires, as people facing job automation and rising energy costs question why society is pursuing this technology at all, fueling calls to halt progress.

The most effective strategy for AI companies to manage public backlash is to make their products pragmatically helpful to as many people as possible. Instead of just warning about disruption ('yelling fire'), companies should focus their communication on providing tools ('paddles') that help people navigate the changes.

The AI industry is failing at public perception because it lacks a figure like Steve Jobs who can communicate an earnest, optimistic vision. Current leaders often provoke negative reactions, leaving a narrative void filled with fear about job loss and misuse, rather than excitement about AI's potential to empower humanity.

Unlike previous technologies like the internet or smartphones, which enjoyed years of positive perception before scrutiny, the AI industry immediately faced a PR crisis of its own making. Leaders' early and persistent "AI will kill everyone" narratives, often to attract capital, have framed the public conversation around fear from day one.

AI is experiencing a political backlash from day one, unlike social media's long "honeymoon" period. This is largely self-inflicted, as industry leaders like Sam Altman have used apocalyptic, "it might kill everyone" rhetoric as a marketing tool, creating widespread fear before the benefits are fully realized.

AI leaders' messaging about world-ending risks, while effective for fundraising, creates public fear. To gain mainstream acceptance, the industry needs a Steve Jobs-like figure to shift the narrative from AI as an autonomous, job-killing force to AI as a tool that empowers human potential.

AI leaders often use dystopian language about job loss and world-ending scenarios (“summoning the demon”). While effective for fundraising from investors who are "long demon," this messaging is driving a public backlash by framing AI as an existential threat rather than an empowering tool for humanity.

By framing its competitor's potential ads as a "betrayal," Anthropic's Super Bowl campaign reinforced the public's negative perception of AI as another manipulative tech scheme. This damaged the industry's overall reputation in a country already highly skeptical of the technology, turning the attack into friendly fire.

By openly discussing AI-driven unemployment, tech leaders have made their industry the default scapegoat. If unemployment rises for any reason, even a normal recession, AI will be blamed, triggering severe political and social backlash because leaders have effectively "confessed to the crime" ahead of time.