Founders making glib comments about AI likely ending the world, even in jest, creates genuine fear and opposition among the public. This humor backfires, as people facing job automation and rising energy costs question why society is pursuing this technology at all, fueling calls to halt progress.

The AI industry is failing at public perception because it lacks a figure like Steve Jobs who can communicate an earnest, optimistic vision. Current leaders often provoke negative reactions, leaving a narrative void filled with fear about job loss and misuse, rather than excitement about AI's potential to empower humanity.

Reid Hoffman predicts public discourse around AI will turn intensely negative. AI will be blamed for everything from rising electricity prices to unemployment, regardless of its actual impact. This scapegoating will intensify as AI's real, though initially small, disruptive effects begin to be felt.

Unlike previous technologies like the internet or smartphones, which enjoyed years of positive perception before scrutiny, the AI industry immediately faced a PR crisis of its own making. Leaders' early and persistent "AI will kill everyone" narratives, often to attract capital, have framed the public conversation around fear from day one.

The negative public discourse around AI may be heavily influenced by a few tech billionaires funding a "Doomer Industrial Complex." Through organizations like the Future of Life Institute, they finance journalism fellowships and academic grants that consistently produce critical AI coverage, distorting the public debate.

The rhetoric around AI's existential risks is framed as a competitive tactic. Some labs used these narratives to scare investors, regulators, and potential competitors away, effectively 'pulling up the ladder' to cement their market lead under the guise of safety.

AI is experiencing a political backlash from day one, unlike social media's long "honeymoon" period. This is largely self-inflicted, as industry leaders like Sam Altman have used apocalyptic, "it might kill everyone" rhetoric as a marketing tool, creating widespread fear before the benefits are fully realized.

By framing its primary benefit as automating jobs, the tech industry has adopted the persona of a "heel"—a wrestling term for a villain. This messaging alienates mainstream audiences, who see tech as a threat, contrasting with past narratives of connection and delight.

By openly discussing AI-driven unemployment, tech leaders have made their industry the default scapegoat. If unemployment rises for any reason, even a normal recession, AI will be blamed, triggering severe political and social backlash because leaders have effectively "confessed to the crime" ahead of time.