The 'dead internet' theory suggested AI would fill the web with lifeless content. Moltbook inspires the 'zombie internet' theory: this AI-generated 'slop' is now interactive and responsive. It's not just dead text; it's an undead entity that engages back, creating a more unsettling, horrific experience.
The "Dead Internet" theory posits that AI will fill social networks with lifeless content. A more accurate model is the "Zombie Internet," where AI-generated content is not just passive slop but actively responds and interacts with users, creating a simultaneously dead and alive experience.
The internet's value stems from an economy of unique human creations. AI-generated content, or "slop," replaces this with low-quality, soulless output, breaking the internet's economic engine. This trend now appears in VC pitches, with founders presenting AI-generated ideas they don't truly understand.
Contrary to fears that AI will fill the internet with generic content, it's empowering more people to build interesting and creative projects. Users are discovering more new websites now than in the past five years, suggesting a resurgence of the web's early, experimental spirit.
Moltbook's AI content provoked strong reactions because it was presented in a familiar Reddit-like UI. The same text viewed in a sterile terminal feels robotic. This demonstrates that the medium is the message; a familiar social interface anthropomorphizes AI output, making it feel more human, alive, and potentially more threatening.
Unlike simple chatbots, the AI agents on the social network Moltbook can execute tasks on users' computers. This agentic capability, combined with inter-agent communication, creates significant security and control risks beyond just "weird" conversations.
Tools that automate community engagement create a feedback loop where AI generates content and then other AI comments on it. This erodes the human value of online communities, leading to a dystopian 'dead internet' scenario where real users disengage completely.
The proliferation of low-quality, AI-generated content is a structural issue that cannot be solved with better filtering. The ability to generate massive volumes of content with bots will always overwhelm any curation effort, leading to a permanently polluted information ecosystem.
Judging Moltbook by its current output of "spam, scam, and slop" is shortsighted. The real significance lies in its trajectory, or slope. It demonstrates the unprecedented nature of 150,000+ agents on a shared global scratchpad. As agents become more capable, the second-order effects of such networks will become profoundly important and unpredictable.
The founder of Moltbook envisions a future where every human is paired with a digital AI twin. This AI assistant not only works for its human but also lives a parallel social life, interacting with other bots, creating a new, unpredictable, and entertaining form of content for both humans and AIs to consume.
The future of web browsing isn't static pages. Users will interact with an AI via chat, and the entire website will dynamically reconfigure its content and offers in real-time based on the conversation, creating a truly personalized and interactive experience.