The future of web browsing isn't static pages. Users will interact with an AI via chat, and the entire website will dynamically reconfigure its content and offers in real-time based on the conversation, creating a truly personalized and interactive experience.
Companies adopt AI not to reduce headcount but to address the chronic shortage of skilled customer service advisors. AI handles mundane tasks like password resets, allowing humans to focus on high-value interactions and act as brand ambassadors, ultimately elevating their roles.
Creating a basic, flow-based chatbot forces companies to solve crucial backend integrations and map user journeys. This foundational work, while seemingly outdated, provides the necessary infrastructure and knowledge to rapidly and successfully deploy more sophisticated agentic AI later.
With infinitely scalable AI agents, cost and time per interaction are no longer primary constraints. Companies should abandon classic efficiency metrics like Average Handle Time and instead measure success by outcomes, such as percentage of tasks completed and improvements in Customer Satisfaction (CSAT).
Unlike rigid deterministic bots, agentic AI can handle unpredictable outbound conversations. A bank used an AI to call leads, schedule appointments, and transfer warm, ready-to-talk customers to human financial advisors, dramatically boosting their efficiency and conversion rates.
Traditionally, CPG brands only have relationships with retailers. By placing a QR code on a product, a customer can scan it to start a WhatsApp conversation with an AI. This creates a direct, persistent channel for support, personalized recommendations, and future marketing, bypassing the retailer.
In a hybrid model, an AI can handle a customer conversation but escalate ambiguous micro-tasks, like interpreting a photo for a warranty claim, to a human agent via a private message. The human provides a quick verdict, allowing the AI to continue the interaction seamlessly without the customer knowing.