Instead of guessing what short-form content will resonate, identify existing long-form videos or articles with the highest engagement. Transcribe these proven winners and use AI to extract impactful clips, carousels, and tweets. This method leverages past success to increase the probability of future performance.

To create high-performing videos, don't invent from scratch. Find viral content in your niche and replicate its structural elements—the on-screen headline and the first few seconds of the spoken hook. Then, deliver your own unique insights within that proven format.

Instead of blindly cross-posting, build an automated workflow that identifies your top-performing content from a primary channel (e.g., best TikToks in 24 hours). This 'repurposing engine' then intelligently reformats and distributes only these proven winners to maximize reach and impact.

Millie adapted a TikTok trend by creating videos targeting specific user archetypes (e.g., "If you're seeing this, you're an innovator"). This creates a sense of algorithmic discovery, making users feel understood and compelling them to engage with her content.

The most effective way to scale on TikTok is not by constantly generating new ideas, but by identifying your own top-performing videos and remaking them. Re-recording your "greatest hits" multiple times a month consistently drives views and growth for your account.

The most effective Pinterest ad assets now mirror the authentic, short-form video style popular on TikTok and Instagram. Marketers can simply repurpose high-performing reels with minor copy tweaks, significantly lowering the creative barrier to entry for testing the platform.

The success of films like "Marty Supreme" shows that movie marketing has shifted from traditional rollouts (late-night shows, magazines) to social-first, viral campaigns. Tactics like sphere projections, fashion drops, and TikTok trends are now essential for cultural impact.

Fan-made video edits on platforms like TikTok are proving more effective at driving viewership for films than expensive, studio-produced trailers. Their authenticity resonates with audiences, leading studios like Lionsgate and Disney to embrace and even commission this user-generated content.

To succeed on TikTok, Ladder's team obsessively analyzed their winning organic content on whiteboards, breaking down every variable: the hook, the creator's clothing, the gym setting, the specific words used. This deep qualitative analysis was crucial for understanding what the algorithm would amplify.