Oren Zeev argues the market's obsession with triple-digit growth is dangerous, driving unhealthy behaviors like circular revenue deals. He prefers a company doubling annually with healthy economics over one tripling with unsustainable practices, as the fundamental math of compounding has not changed.

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In today's market, achieving massive growth is seen as the hardest problem to solve. Investors are comfortable backing companies with initially poor retention or margins, like early ChatGPT, as long as they demonstrate hypergrowth. The belief is that growth is paramount, and other metrics can be optimized over time.

Drawing from the biological principle that cells stop dividing to protect an organism's integrity, companies should moderate growth. Pushing beyond a sustainable rate (e.g., >20% annually) can introduce "mutations" like cultural drift, jeopardizing long-term survival for short-term scale.

The dominant strategy of investing huge sums into companies believed to be generational outliers has a critical failure mode: it can destroy viable businesses. Not every market can absorb hyper-growth, and forcing capital into a 'pretty good' company can lead to churn, stalls, and ultimately, a ruined asset.

Lin warns that much of today's AI revenue is 'experimental,' where customers test solutions without long-term commitment. He calls annualizing this pilot revenue 'a joke.' He advises founders to prioritize slower, high-quality, high-retention revenue over fast, low-quality growth that will eventually churn.

The narrative of "0 to $100M in a year" often reflects a startup's dependence on a larger, fast-growing customer (like an AI foundation model company) rather than intrinsic product superiority. This growth is a market anomaly, similar to COVID testing labs, and can vanish as quickly as it appeared when competition normalizes prices and demand shifts.

Founder Sam Darawish argues that a healthy, moderate growth rate (25-30%) is often better than chasing venture-backed hyper-growth. He believes rapid growth can lead to taking on non-ICP customers, which pulls the product in multiple directions, wastes resources, and ultimately thins the team's focus.

Venture capitalists may value a solid $15M revenue company at zero. Their model is not built on backing good businesses, but on funding 'upside options'—companies with the potential for explosive, outlier growth, even if they are currently unprofitable.

Rapidly scaling companies can have fantastic unit economics but face constant insolvency risk. The cash required for advance hiring and inventory means you're perpetually on the edge of collapse, even while growing revenue by triple digits. You are going out of business every day.

The industry glorifies aggressive revenue growth, but scaling an unprofitable model is a trap. If a business isn't profitable at $1 million, it will only amplify its losses at $5 million. Sustainable growth requires a strong financial foundation and a focus on the bottom line, not just the top.

Relying on the once-golden 'T2D3' growth metric for SaaS companies is now terrible advice for 2025. The market has shifted, and founders with these strong historical metrics are still struggling to get funded, indicating that even elite growth is no longer a guarantee of investment.