Using phone, email, and social isn't merely about finding a channel that works; it's about becoming a known person. When a prospect has heard your voice on a voicemail and seen your face on LinkedIn, you are no longer an anonymous bot. This human connection dramatically increases the likelihood of a response, even if it's a polite 'no'.

Don't just track whether a prospect accepts your LinkedIn request; track the speed of acceptance. A quick response (within a day or week) indicates the person is active on the platform and more likely to engage with a follow-up message. A month-long delay suggests they are a less immediate or engaged prospect.

Unlike static sales databases that quickly become stale, LinkedIn is a dynamic ecosystem where professionals update their own information. This makes it the most accurate and current source for list building and prospecting data, a core advantage over any other tool.

B2B marketers typically target corporate emails, which are transient. LinkedIn newsletters are often sent to a user's personal, long-term email address associated with their account. This provides a durable and direct line of communication to a highly-guarded inbox that is difficult to access through other means.

Unlike standard posts that are subject to algorithmic reach, a LinkedIn newsletter sends an email directly to every subscriber's inbox. This provides a powerful, free distribution channel with nearly 100% deliverability, allowing marketers to guarantee their content is seen by their most engaged followers on the platform.

The list of people who recently viewed your profile is a source of pre-qualified leads. Initiate contact with a personalized connection request based on a non-sales commonality (e.g., location). If they accept, follow up by offering value, not a sales pitch.

Demystify LinkedIn by treating it as a physical conference. Your profile is your professional attire, your content is your keynote speech, and commenting on others' posts is networking during the coffee break. This makes platform functions intuitive and purpose-driven.

Instead of treating social media as a long-term home, use it as a strategic tool to get your audience onto platforms you own, like an email list. The primary goal is to capture attention and immediately guide followers into your ecosystem, building a more resilient business off-platform.

Instead of a direct "just following up" message, tag your prospect in a relevant industry post on LinkedIn. This provides value, gives them visibility, and serves as a subtle reminder, positioning you as a helpful resource rather than a persistent seller.