Unlike social media, where algorithms and platform changes control your reach, an email list is a durable asset you own. This provides stability and a direct line of communication, insulating your business from platform volatility and ensuring you can always reach your audience.

Businesses like jewelers mistakenly dismiss LinkedIn as purely for B2B. This is a flawed view because every professional on the platform is also a consumer ('a C'). This creates a significant, overlooked opportunity for direct-to-consumer sales in a less saturated environment.

Getting users to reply to your marketing emails is the number one signal to email providers that your content is valued. This action helps your future emails avoid the spam or junk folder, significantly improving deliverability and overall engagement.

The conventional wisdom is to move followers off social to an owned email list. However, the reverse is also powerful. Drive engagement and grow your social following by embedding links to your best social posts directly within your newsletters and promotional emails.

Unlike standard posts that are subject to algorithmic reach, a LinkedIn newsletter sends an email directly to every subscriber's inbox. This provides a powerful, free distribution channel with nearly 100% deliverability, allowing marketers to guarantee their content is seen by their most engaged followers on the platform.

When launching a LinkedIn newsletter, the platform notifies all your followers. The best tactic is to wait for this initial wave of subscribers to join *before* sending your first issue. Publishing too quickly means most of your new audience will miss the inaugural email, wasting the launch's momentum.

Unlike social media platforms which function as 'rented space,' an email list is a direct, ownable line of communication with your audience. It's a core business asset that provides stability and control, immune to algorithm changes or platform shutdowns, making it more valuable than any social following.

Personal newsletters are resurging as a sanctuary from the exhaustion of social media. Creators crave a space for deeper context away from performative platforms, while audiences seek intentional, high-value content that respects their attention, leading to a boom in personality-driven newsletters.

Reverse the traditional marketing funnel. By linking from newsletters directly to a relevant social media post, brands can leverage their highly-engaged email audience to boost post performance and grow their social following simultaneously.