Unlike social media, where algorithms and platform changes control your reach, an email list is a durable asset you own. This provides stability and a direct line of communication, insulating your business from platform volatility and ensuring you can always reach your audience.

B2B marketers typically target corporate emails, which are transient. LinkedIn newsletters are often sent to a user's personal, long-term email address associated with their account. This provides a durable and direct line of communication to a highly-guarded inbox that is difficult to access through other means.

The conventional wisdom is to move followers off social to an owned email list. However, the reverse is also powerful. Drive engagement and grow your social following by embedding links to your best social posts directly within your newsletters and promotional emails.

When launching a LinkedIn newsletter, the platform notifies all your followers. The best tactic is to wait for this initial wave of subscribers to join *before* sending your first issue. Publishing too quickly means most of your new audience will miss the inaugural email, wasting the launch's momentum.

Unlike social media platforms which function as 'rented space,' an email list is a direct, ownable line of communication with your audience. It's a core business asset that provides stability and control, immune to algorithm changes or platform shutdowns, making it more valuable than any social following.

Email marketing delivers a powerful, unmatched return on investment, with industry figures suggesting up to a 40x return. A single strategic email can easily generate more revenue and direct results than weeks of consistent, effort-intensive social media posting, making it a highly leveraged channel.

Personal newsletters are resurging as a sanctuary from the exhaustion of social media. Creators crave a space for deeper context away from performative platforms, while audiences seek intentional, high-value content that respects their attention, leading to a boom in personality-driven newsletters.

LinkedIn suppresses posts with external links. To drive traffic, create a text-only post and direct readers to your profile's 'Featured' section. There, you can place a clickable, visual link to your webinar, website, or product without penalty.

Reverse the traditional marketing funnel. By linking from newsletters directly to a relevant social media post, brands can leverage their highly-engaged email audience to boost post performance and grow their social following simultaneously.