To control the narrative around a foundational scandal, those in power can create or amplify smaller, emotionally charged events. These "fast food" issues, like protests or riots, serve as a magic trick to redirect public focus and anger away from the more complex, systemic problem.

Historically, murderous ideologies like those of Mao and Stalin gained traction by hiding behind benevolent promises ('free stuff'). This benign messaging makes them more deceptively dangerous than overtly aggressive ideologies like Nazism, which clearly signal their malevolence and are thus easier for the public to identify and reject.

Rising support for violence on campus stems from a belief that political opponents represent 'genuine evil' or 'fascism,' not just a differing opinion. This moral framing removes normal constraints on behavior, making violence seem like a necessary and justifiable response.

Powerful figures like Trump and Musk strategically deploy headline-grabbing announcements as 'weapons of mass distraction.' This is not random behavior but a calculated tactic to divert public and media attention away from core weaknesses, whether it's a political scandal (Epstein) or a flawed business model (Tesla as just a car company).

Historically, figures like Hitler were initially dismissed as buffoons. This perceived lack of seriousness is a strategic tactic, not a flaw. It disarms civil opponents who can't operate in that space, captures constant media attention, and causes observers to fatally underestimate the true threat. The defense to "take him seriously, not literally" is a modern manifestation of this pattern.

Across history, from Nazis calling Jews "pestilence" to Hutus calling Tutsis "cockroaches," propaganda follows a single playbook. By labeling an out-group as non-human (animals, viruses), it deactivates the brain's social cognition and empathy networks, making it psychologically easier to commit atrocities.

When a politician suddenly makes a previously ignored issue intensely important, they are likely employing misdirection. The goal is to control the news cycle and public attention, either to distract from a more significant action happening elsewhere or to advance a hidden agenda unrelated to the stated crisis.

Avoid focusing animosity on individual political figures, as they are merely symptoms of a larger, rising ideology. The real threat is the movement, not the person. Therefore, energy should be directed at debating the underlying ideas rather than launching personal attacks.

Effective political propaganda isn't about outright lies; it's about controlling the frame of reference. By providing a simple, powerful lens through which to view a complex situation, leaders can dictate the terms of the debate and trap audiences within their desired narrative, limiting alternative interpretations.