The same cognitive switch that lets us see humanity in animals can be inverted to ignore it in people. This 'evil twin,' dehumanization, makes it psychologically easier to harm others during conflict. Marketers and propagandists exploit both sides of this coin, using cute animals to build affinity and dehumanization to justify aggression.

Rising support for violence on campus stems from a belief that political opponents represent 'genuine evil' or 'fascism,' not just a differing opinion. This moral framing removes normal constraints on behavior, making violence seem like a necessary and justifiable response.

fMRI studies reveal that the brain's empathy circuits respond significantly less when seeing a member of an "out-group" in pain. This effect is so strong it appears even when the groups (e.g., "Justinians" vs. "Augustinians") are created arbitrarily via a coin toss moments before.

The most potent persuasion doesn't rely on nuance but on triggering three ancient “super-categories.” By framing a message around immediate threat (Fight/Flight), group identity (Us/Them), and moral clarity (Right/Wrong), skilled communicators can bypass rational thought and elicit an instinctive response.

We confuse our capacity for innovation with wisdom, but we are not wise by default. The same mind that conceives of evolution can rationalize slavery, the Holocaust, and cruelty to animals. Our psychology is masterful at justification, making our default state far from conscious or wise.

This psychological mechanism flips a switch, intensifying love for one's in-group while enabling murderous hatred for an out-group. It recasts political rivals as existential threats, making violence seem not just acceptable, but morally necessary for the group's survival.

This concept describes a psychological state where empathy is completely withdrawn from an "out-group." This allows individuals to justify and even celebrate violence against perceived enemies, seeing it not as murder but as a necessary and righteous act in service of their in-group.

Effective political propaganda isn't about outright lies; it's about controlling the frame of reference. By providing a simple, powerful lens through which to view a complex situation, leaders can dictate the terms of the debate and trap audiences within their desired narrative, limiting alternative interpretations.

In the aftermath of political violence, the targeted group often mirrors the very dehumanizing tactics they condemn. While correctly identifying an attacker's ideology, they risk escalating the conflict by applying labels like 'evil' to the entire opposing side, thus perpetuating the cycle of radicalization that fuels violence.