The US has lost over half its cattle operations in a generation, and the average rancher is now over 58. A long-term "cost-price squeeze" has made the profession financially unattractive, leading families to encourage their children to pursue other careers and threatening the industry's future labor supply.

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The difficulty in hiring young talent is not a temporary trend but a "new ice age." It is driven by a smaller Gen Z population compared to millennials. The problem will worsen: within a decade, more people over 65 will be leaving careers than 16-year-olds are starting them, creating a long-term demographic crisis for employers.

Meatpackers use cheaper foreign beef to drive down prices paid to domestic ranchers. Because this beef lacks country-of-origin labeling, retailers sell it at the same high price as domestic beef, capturing the entire margin instead of passing savings to consumers.

Normally, high prices signal producers to increase supply. However, cattle ranchers, having experienced a sudden price collapse in 2015 after a period of record highs, no longer trust that current high prices will be sustained. This boom-bust memory breaks the typical economic supply-response cycle.

Developed nations are building massive infrastructure projects like data centers, yet the construction workforce is aging and shrinking. This creates a critical bottleneck, as every project fundamentally relies on excavator operators—a role younger generations are avoiding.

In 1980, cattle producers received over 60 cents of every consumer dollar spent on beef. Due to market consolidation, this has reversed. By 2021, packers and retailers captured over 60 cents, while producers received less than 40 cents, despite bearing the longest production risk.

Ford's CEO highlights a national crisis: a severe shortage of essential blue-collar workers like technicians and construction workers. He argues society overvalues white-collar paths and must reinvest in trade schools and restore the dignity of these critical, well-paying jobs.

Despite high packer profitability, new processing plants struggle to enter the market. The four largest packers control 80% of the market and have long-term contracts for shelf space with major retailers, effectively locking out smaller, independent competitors from accessing consumers.

Major corporations are applying the vertical integration model from poultry ("chickenization") to beef. This system controls the supply chain from genetics to retail, aiming to eliminate the competitive cash market and turn independent ranchers into de facto contract growers.

In a functional market, raw material (cattle) and end-product (beef) prices move together. Due to high consolidation in meatpacking, packers can increase consumer beef prices while suppressing prices paid to ranchers, creating an inverse relationship and capturing the spread.

Decades of Poor Profitability Discourage New Generations From Entering Cattle Ranching | RiffOn