The primary reason new LinkedIn content gets no traction isn't poor quality, but a lack of an initial audience. Before focusing on content creation, prioritize building a relevant network through connection requests and engagement to ensure people actually see your posts.

A text-only LinkedIn post with low engagement but a strong problem-solution focus can generate significant sales pipeline. This is because it targets a niche audience with a specific pain point, making vanity metrics like likes and views misleading indicators of business impact.

Don't dismiss LinkedIn as just for B2B. Its organic reach is powerful and underleveraged. Users are in a business-focused mindset, making them receptive to a different style of content than on entertainment-driven platforms, creating a unique opportunity for brand distribution.

The goal on LinkedIn isn't to reach all one billion users. Instead, sales professionals should focus on their specific Ideal Customer Profile (ICP) within a niche market. By creating highly relevant content for this small, targeted audience, you can establish authority and influence decision-makers far more effectively than by attempting mass appeal.

You don't need to be the world's foremost expert to succeed on LinkedIn. Since only 2% of users post regularly, simply showing up consistently with valuable content and a unique voice allows you to stand out and win business over more knowledgeable but less visible competitors.

Sellers need not create all content from scratch. You can leverage existing assets like company white papers or reports from industry associations. By extracting key data points and trends and sharing them, you provide immediate value, validate your audience's own observations, and position yourself as an insightful expert with minimal effort.

LinkedIn currently has more user attention than available content, creating an arbitrage opportunity for B2B marketers. This imbalance makes organic reach incredibly high, mirroring the early, highly-effective days of Facebook's business platform.

Building an audience on platforms like X (Twitter) is incredibly difficult because you're competing with world-class writers. In contrast, the standard for content on LinkedIn is much lower, making it significantly easier for founders and marketers to stand out, be authentic, and build a following.

The most strategic use of LinkedIn is to treat it as your primary blog for business and marketing insights. This reframe from "social channel" to "media channel" builds an invaluable asset that generates credibility, relationships, and revenue.