The primary reason new LinkedIn content gets no traction isn't poor quality, but a lack of an initial audience. Before focusing on content creation, prioritize building a relevant network through connection requests and engagement to ensure people actually see your posts.

A powerful LinkedIn strategy involves a two-part approach: use your main posts to share a contrarian or challenging point of view to capture attention and establish expertise. Then, in the comments section, remain unfailingly positive and supportive—even when disagreeing—to build relationships and goodwill.

Don't dismiss LinkedIn as just for B2B. Its organic reach is powerful and underleveraged. Users are in a business-focused mindset, making them receptive to a different style of content than on entertainment-driven platforms, creating a unique opportunity for brand distribution.

LinkedIn currently has more user attention than available content, creating an arbitrage opportunity for B2B marketers. This imbalance makes organic reach incredibly high, mirroring the early, highly-effective days of Facebook's business platform.

Demystify LinkedIn by treating it as a physical conference. Your profile is your professional attire, your content is your keynote speech, and commenting on others' posts is networking during the coffee break. This makes platform functions intuitive and purpose-driven.

Your LinkedIn profile should not be a resume listing your accomplishments. Instead, frame it as a mini-landing page that speaks directly to your ideal customer's pain points and showcases how you provide value and tangible results for them.

Before engaging with any salesperson, customers will inevitably turn to the internet to research them. Your LinkedIn profile often serves as the first and most critical touchpoint, acting as a modern 'Good Housekeeping Seal of Approval' that validates your professional credibility.

Most businesses view LinkedIn as a B2B platform or resume site. It has evolved into a social network with massive organic reach where users often scroll during work hours to avoid their tasks, making them a captive audience for all types of content, not just professional topics.

The TBPN hosts view LinkedIn not as a stuffy professional network, but as a frontier for engaging tech news content. They're actively hiring to understand and optimize for its unique algorithm and culture, seeing it as an "unwashed mass" ripe for education.